THE FILM INDUSTRY: MARKETING STAR WARS ROGUE ONE

Getting to know our case studies:

 

• Our case study is Disney one of The Big Six.
• Disney is a good example of the 'megafranchize' model.
• The Big Six Hollywood studios chase mass mainstream audiences often with formulaic films that Linden Dalecki (2008) calls 'the 4S megafranchise model' synergy, story, spectacle, sequalization: Hollywood is renowned for producing blockbusters with strong narratives, often part of a sequel, usually with larger than life characters, using exciting, complex sets often in exotic or extravagant locations. 
• Disney operates the horizontal distribution model.
  Distributors target audiences via an interconnected web of companies which all promote the film as a package of products. This is synergy (Give as many details as possible from  Rogue One: A Star Wars Story
• and our Case study Avengers and perhaps from Disney's Frozen).
• Cinema audiences engage with characters and stories (generally more so, today, than ‘stars’), so properties, especially those with the potential to develop as franchises, are all-important. Most of 2016's top releases were part of pre-existing franchises or familiar media properties. 
  

  

  
  
   
  

•  Rogue One A Star Wars Story (marketing & distribution case study) See the trailer here. 

• The Film Distributors' Association 2017 handbook lists Rogue One: A Star Wars Story (2016) as the no. 1 box office success of 2016. Learn the facts about its successful production and distribution.
• Did you see the film? Identify why you would choose to see the film at the cinema (not online). 
  

TV DRAMA ANALYSIS

You work under timed conditions to analyse the first 5 minutes of the US TV drama Breaking Bad.
You complete the task at home (timing yourself) and email me the work by Friday 10 November.

TV DRAMA ANALYSIS

We work together to analyse the first 5 minutes of the US TV drama House.

 

HALF TERM WORK: DISTRIBUTION

Over half term, you will work on part of your answer to question 2 of your 'creative critical reflection': How would your project be distributed as a real media text?

Our approach:

• explain what distributors do, giving the sources of our knowledge and expert witnesses
• screenshots and links from the FDA (Film Distributors' Association), as evidence that we have studied The Role of the Distributor on the FDA microsite www.launching films.com
• you enrol now on the Open University MOOC course The Business of Film and you do week 3. It is available from 16 October but please enrol now.
• We went through the sessions, lectures and charts briefly in class. You know that you have to listen, learn, make notes, take screenshots and note the names of the professionals who present to you.
• Post it all on the class blog on your home page.
• By Monday after halt term, please.
  

 

SLIDESHARE

How to embed SlideShare: 

• Open your presentation 
• Click Share (bottom left)
• Embed: copy link into HTML on your blog
• 
  

EDITING

Untitled Infographic: Untitled Infographic | Piktochart Visual Editor

We have to analyse editing in our exam and we will have to edit our own work, as well as being able to comment on why we made certain editing decisions.

We watch a presentation from the OCR Media Conference 2014 weebly which you can see here.


In class we go over aspects of editing, such as match cuts, montages, the effect of sound, eyeline matches and motivated edits. We learn from Bordwell & Thompson about editing to create meaning.

RESEARCH: FILM OPENING CONVENTIONS