Monday 18 September 2017

RESEARCH: THE ART OF THE TITLE

DAYS OF HEAVEN (Terrence Malick, 1978)



Set in 1916 and telling the story of a tragic love triangle, this film evokes both the period and genre in its opening sequence, which reflects Malick's knowledge of photography and willingness to use little studio lighting. 


The film's cinematography by Morricone models itself on silent films, which often used natural light. Malick also drew inspiration from painters such as Johannes VermeerEdward Hopper (particularly his House by the Railroad), and Andrew Wyeth, as well as photo-reporters from the turn of the century, such as Alfred Stieglitz, Weegee (Arthur Fellig) and Jacob Riis. The street scenes capture the urban poverty of the period and explain the desperation of the film's protagonists whose future is precarious . 


We have studied Migrant Mother by Dorothea Lange as an example of the power of photography as reportage and its use in social change; the close-up of the infant's and young woman's faces exert a strong appeal and tug on our heart strings. The films concerns with social difference and the need for financial security are hinted at by the stills of the girl in the wedding veil and the three young women drinking tea intercut by shots of manual workers of various kinds.


The subject matter gradually moves from the urban to more of the rural, reflecting the narrative trajectory of the film.


The enchanting orchestral music echoes the use of musical accompaniment in silent film to suggest emotion.


Period colors (brown, mahogany and dark wood for the interiors) and period costumes from used fabrics and old clothes to avoid the artificial look of studio-made costumes. The colours create the illusion of period photographs, street journalism: an essential part of creating verisimilitude or 'real life' on screen. As a result, the footage is imbued with the quality of documentary truth, of scientific 'fact' which allows the viewer to engage fully with the world of the film. 


Art of the Title comments: Firing a mix of critical thought and mesmerizing immersion, Dan Perri's title design for Terrence Malick's Days of Heavencombines street level photojournalism and credit-to-character inferences drawing the curious eye at will, the ears aswoon with "Carnival of the Animals - The Aquarium" by Camille Saint-Saens. You are nowhere if not here, with these people, in the Gilded Age of American history.'


'And then the last shot of the opening title sequence] subtlety shifts us from photos and into the world of the film. In a masterful move, the last shot perfectly replicates the same look of the previous images, but...it is one of the actors, Linda Manz (in a photograph taken by Edie Baskin.) It’s through her perspective that we will take this journey so it is fitting that she is the one who bridges the gap from the opening credits into the first shot of the film'. Read the analysis by Cinema Sights

SHERLOCK HOLMES (Guy Ritchie, 2010)

Watery cobblestone logos and longitudinal linotype layer, lace and lash Prologue Films’ opening and end credit work for Guy Ritchie’s Sherlock HolmesKey visual codes include pen-and-ink line wash drawings that emerge from live action film, handwriting in ink in a flowing Victorian hand complete with ink spatters for authenticity, sepia colour tones and the quality of foggy London pea-soupers that conjure up a shady, dangerous underworld where crime lurks in the shadows.
SE7EN (David Fincher, 1995)
Se7en is a 1995 American thriller film, which also contains horror and neo-noir elements. The now classic opening sequence to Se7en that helped rejuvenate title design in mainstream cinema. The dvd has a long video about the making of this sequence. Title Designer: Kyle Cooper

SEPTEMBER RESEARCH

THE ART OF THE TITLE
Several slides:
  • First slide has the screenshot from The Art of The Title
  • Introduction : the overview with your first impressions, such as how genre / period is signalled
  • Narrative: characters and plot - how is the audience drawn in?
  • Mise-en-scene
  • Credits
  • Editing / pace / transitions
  • Sound 

PREP: Three tasks by next Monday, please. You can use the class blog and those of previous students for guidance.

  1. Complete first analysis of a film opening, with illustration, using The Art of the Title site. Try Gone Girl or Boardwalk Empire or Nerve
  2. On PowerPoint, complete Ist analysis of a film opening, with illustration, using The Art of the Title site. Sign up for SlideShare and upload your 2nd analysis to your blog.
  3. Create Twitter account and 'follow' relevant media people like Pete Fraser (pete'smediablog), MediaMagazine, Julian McDougall, Learnaboutfilm, OCR Media and Film, Casey Neistat, Film School Shorts, Future Shorts, Disney, Warner Bros, Paramount, 20th Century Fox, MGM, British Council Film, NationalFilmTVSchool, Sony, Edusites, ScreenInternational, Film London and so on...
NEXT PREPS: (in case you wish to get ahead) Ensure that you have posted them on your blog.
set Monday (for Tuesday): Complete classwork above
set Wednesday (for Thursday): Find out how to use Emaze and complete 4th analysis of a film opening, with illustration, using The Art of the Title site
set Friday (for following Monday): Now that you have researched how film opening sequences work, you can summarize your knowledge of this genre's codes and conventions. You sign up for Piktochart and organize your learning about film openings into a Piktochart. Title: Film Openings Codes & Conventions.