Getting to know our case studies:
-
Our case study is Disney one of The Big Six.
- Disney is a good example of the 'megafranchize' model.
- The Big Six Hollywood studios chase mass mainstream audiences often with formulaic films that Linden Dalecki (2008) calls 'the 4S megafranchise model' synergy, story, spectacle, sequalization: Hollywood is renowned
for producing blockbusters with strong narratives, often part of a
sequel, usually with larger than life characters, using exciting,
complex sets often in exotic or extravagant locations.
- Disney operates the horizontal distribution model.
Distributors target audiences via an interconnected web of companies which all promote the
film as a package of products. This is synergy (Give as many details as possible from Rogue One: A Star Wars Story
- and our Case study Avengers and perhaps from Disney's Frozen).
-
Cinema audiences engage with characters and stories (generally more
so, today, than ‘stars’), so properties, especially those with the potential
to develop as franchises, are all-important. Most of 2016's top releases
were part of pre-existing franchises or familiar media properties.
- The Film Distributors' Association 2017 handbook lists Rogue One: A Star Wars Story (2016) as the no. 1 box office success of 2016. Learn the facts about its successful production and distribution.
- Did you see the film? Identify why you would choose to see the film at the cinema (not online).
You work under timed conditions to analyse the first 5 minutes of the US TV drama Breaking Bad.
You complete the task at home (timing yourself) and email me the work by Friday 10 November.
