Open book assessment.
Start whenever you are ready.
After an hour, change font colour.
Either
Assess the importance of marketing in the media of the area you have studied (2015)
Or
Analyse how media institutions are using different platforms to engage with their audiences (Specimen 2021)
Don't be put off by the wording: just write about the film industry.
When writing about AUDIENCES and TRENDS, identify age groups:
In the BBC's annual report, published yesterday (21.05.20), it said that Netflix has overtaken the BBC and ITV to become the biggest video provider for people aged 16 to 34. “The online-first behaviours that were once limited to younger audiences are on the rise amongst older audiences,” it adds.
Young prefer Netflix
The BBC concedes that it has been surpassed by Netflix, at least among younger viewers. It says that “over the last 12 months Netflix overtook the BBC and ITV to become the biggest video provider for 16-34s”.
It says that Spotify is now the most popular audio provider for this age group. Older audiences are also adopting streaming habits of younger users. However, the BBC still claims to account for 24 per cent of all video, audio and online time spent by the average British adult in a week, compared with 3 per cent for Netflix.
