Task 1: make a single PP slide which will form part of your CCR 1 on how you will distribute your film. You should have already done this work: look in your blog for MY TARGET AUDIENCE like this one
Task 2: second image (easiest on same PP slide to ensure uniformity).
HOW I POSITION MY FILM
- For Mark Batey, a film needs to be positioned, with a clear idea of who the target audience is and how the film plays, as he explains in the presentation 'What is the film about?' Report that you have used the FDA resources to study this.
- Offer a brief synopsis of your film and state its genre.
- Explain that you know how important it is to 'hook' the audience in the opening. Identify how your film hooks the audience. Use images to support.
- What makes your film different - identify its USPs (unique selling points). Use images to support.
Task 3: third image COMP LIST You should have already done this work
Task 4: fourth image HOW DISTRIBUTORS REACH SIMILAR TARGET AUDIENCES
First view this presentation. Complete the form, screenshot it and add it to the slide. Around the form, add images that relate to your comp list films of social media relating to the 3 films, an online film review, fleet media (side of a bus), poster, film magazine cover.... to illustrate how these comparable films were marketed by distributors
Task 5: fifth image DISTRIBUTING BIG BUDGET FILMS
Pick from one of our slate of case studies, introduce the film and create a collage of its various marketing platforms. Pick from Black Panther, Captain Marvell, Rogue One, Emma (all materials on our blog). Example here.
OR pick from one of your own comp list and create a collage of the various marketing platforms
WRITE something such as: Hollywood 'Big Six' studios and distributors with large budgets organize a wide variety of different marketing strategies and platforms to reach target audiences. In addition to the official film website, FB and Twitter presences which almost all films have, These showcase film posters, trailers, soundtracks, DVD and BluRay, and related merchandising. there is growing use of social media platforms like Instagram and TikTok to reach younger audiences. Distributors also arrange screenings, premieres, interviews in print and on TV, merchandising tie-ins, fleet media and so on.
Task 6: sixth section in CANVA DISTRIBUTING INDEPENDENT FILMS: BAIT
- I could pitch my ideas to cinemas directly and produce my own marketing materials such as images from my film, a film synopsis, a film poster, social media, a website and a trailer with closed captions (add images).
- I could hire a PR company to invite the film press to write reviews
- I would identify why my film is unique and what drives audiences to see it, following Mark Batey's guidance
