HOW TO: GOOGLE FORMS QUESTIONNAIRE

PREP Audience questionnaire using Google Forms. For prep by Friday 22 November, make the post and write the script. Include the images / trailer links.

First, decide what questions you wish to ask. They should be based on the type of production that you plan to make so that you elicit the info that you need. 

Use a mix of open and closed questions. They will yield different data.
Use a mix of images (film posters) and trailers with video links and image (film trailers).
Some questions may be yes/no, some may invite more than one option to be ticked.

At AS, you are making a film opening, so you may want to discover the answers to questions about:

• the age, gender of your audience
• where do they watch films: cinema, DVD, BBC iPlayer, Amazon, Netflix, other streaming platform
• the genre of film that the target audience enjoy
• identify three recent films that they have enjoyed
• have they seen any if these trailers / films? (Identify three with links)
• what is the most likely reason they would see a film? director, actor, sequel
• would this poster tempt you to see the film? If so, why?
• what platforms they use to find out about films? Cinema, Television, Website, DVD, Social media
• whether they are influenced by reviews, recommendations, social media, talk shows (like Graham Norton)

At A2, if you are making a short as well as film postcards, you should  have a link to at least 3 short films (so your respondee can watch them) and three film postcards (visual). Ask about film festivals.

Think about how you open and close a questionnaire. Don't force a respondent to include their email address. Keep your greeting / explanation brief and courteous; thank them at the end.

• aim for 30 respondents, ideally of your target age 15 - 35+
• present the data analysis in bar chart /pie chart form with a written explanation on your blog post.
• email me the questionnaire before issuing it so that I can stress test it for you.

YOUR POST:

RESEARCH: AUDIENCE QUESTIONNAIRE

• state that you used Google Forms and why it is so useful
• explain what was the aim of the questionnaire and where you intend to publish it
• comment on the kinds of questions that you asked, drawing attention to the fact that you wanted to research the target audience for the kind of film that you yourself and your production team were planning to make, in particular, the target age group
• "Through the use of Google Forms, I was able to collect data that I will be able to present in both graphical forms and words, as I asked questions that yielded both quantitative and qualitative data."
• Use Bit.ly to shorten links. Open Bit.ly and paste your long hyperlink. It generates a nice short one.

REPRESENTATION

British film makers often deal with topics that are British in their focus of interest, that explore issues that are socially relevant to British society and that concentrate on individuals and their stories. Today we look at Ken Loach, whose film I, Daniel Blake we recently discussed and whose most recent film Sorry We Missed You is out now,

We watch the opening of Ken Loach's Ae Fond Kiss which offers multiple complex representations and powerful sound codes to deliver its narrative.

PLANNING: MY TARGET AUDIENCE

Complete for PREP
Your aim in this post is to follow this path as in the example below.

1. Who is my primary target audience?
2. What kind of films and television are they likely to prefer?
3. What platforms do they choose to watch films and where are they likely to see information about films?
4. What brands do they prefer?
5. What makes my film stand out from the competition?
6 . Why should my audience watch my film? For example:  Total Film / Empire / Cinema Scope / Slant / Sight and Sound says: Most powerful psychological thriller since Don't Look Now!

I needed to plan how to reach my target audience. I also needed to know who they were. I had to research age, gender, ethnicity and social class. I also needed to research what their media needs were so that I could produce a product that they will want. Finally, in order to market our movie, I had to know how to reach them. I will show how my research has influenced my planning by answering the question below along with pictures to help support my answers.

I started by studying how brands define audiences to help create my own audience profile for our production. For example I looked at how Sky and NME defined audiences. This helped when I was profiling my audience, as a part of distributing my film I created a Facebook page, and other members of my group created things like an Instagram and Twitter accounts and also a film website. When trying to find out who my audience was I worked out why they enjoy the genre of this film. Why would they want to watch my film? What makes my film different from competing films? And How will my film appeal to the viewing needs of my target audience?

1. Who is my primary target audience?

British, Male and female aged from 15-35 who love sci-fi and adventure films.

2. What kind of films and television are they likely to prefer?

After doing some film research we discovered that the film “Morgan” would seem like a popular movie for our target audience. It’s a story about a bio-generated girl created by human however things didn’t go quite as planned as she ended up turning lethal and dangerous. 

3. What platforms do they choose to watch films and where are they likely to see information about films?

Our audience is most likely to enjoy a film in the cinema most likely at an IMAX as they can experience the true richness and quality of it.

4. What brands do they prefer?

As shown below in my mood board, I did some research into some brands that our audience would like. For food, I used places I enjoyed such as SubWay. For clothing, my age group and I agreed that our preferred shops are Palace, Off-White, Nike Etc. Finally, for media, My fellow peers and I all love films like Star Wars (George Lucas) and Morgan (Luke Scott). In addition we are the first film in just under 17 years to solely focus on A.I as the last film to do so was Steven Spielberg's “A.I. Artificial Intelligence” from 2001.

HOW TO EMBED PINTEREST

1. Copy the url of your Pinterest board such as https://www.pinterest.com/jennymmann/stereotypes-in-film/

2. Open a new tab and find Pinterest Developer Widget Builder. Select BOARD.

Scroll down and copy the html and then open your blog and paste it in. Don't forget to include pinit.js once per page, right before the closing </BODY> tag.

You can select either square or header, as below.

PLANNING MY PRODUCTION

The work flow:

PLANNING YOUR PRODUCTION

November is your planning month. 
December is your construction month - when you film and edit.
Your planning will be both about concepts - what your film opening is about - and about organization - the processes involved in achieving it. The film opening is worth 60 marks for the planning and construction combined. You can share the tasks.

The TITLE of each post starts with the word PLANNING

PLANNING: INITIAL DEVELOPMENT Mind map plus discussion, decisions & revisions like this one
PLANNING: TREATMENT Topline & Big Question like this one plus extended treatment outline. Emmy winner Ben Tricklebank's treatment for his short Young Man's Game is here. The presentation of the treatment inspired me with its clarity and organization. 
PLANNING: MY TARGET AUDIENCE Answer the questions. Some of you are adding images which is great. Add your audience profile, like a 'mood board' of visuals.
PLANNING: AUDIENCE QUESTIONNAIRE Google Forms like this one
PLANNING: CHARACTERS  Characters with images + outfits, with a focus on the representation of social groups and issues, such as stereotypes / anti-stereotypes One Pinterest board for characters, one for issues Like these and this one
PLANNING: CASTING in a Slideshare like this
PLANNING: CHARACTER DEVELOPMENT HOT SEATING Interview your protagonist in role Video /audio like this video interview or this audio version 
PLANNING: PROPS LIST like this one
PLANNING: LOCATIONS photos of recces + internet images Collage like PicMonkey, Fuzl like this one
PLANNING: STORYBOARD Hand drawn images + arrows + notes like this
PLANNING: SHOT LIST Follow the format issued Word Document like this one 
PLANNING: CALL SHEET Follow the format issued Word Document with images like this one
PLANNING: RISK ASSESSMENT Follow the format issued Word Document like this one

TV DRAMA: THE GOOD COP

A brief analytical task. The Good Cop is available on Netflix.
A man is murdered by a giant white bunny rabbit. Tony Sr. meets a beautiful woman with an ulterior motive. Vasquez has her first case as a detective.

Section A [50]

• Discuss the ways in which the extract from constructs meaning through the following: •camera shots, angles, movement and composition • editing • sound • mise-en-scène. 
• Extract details: The Good Cop: What Is The Supermodel's Secret?' – S1; E4 Clip duration: 5.0 Start point: opening End point: below