PLANNING: AUDIENCE QUESTIONNAIRE

We design and distribute an individual audience questionnaire to investigate your target audience's preferences.

The audience questionnaires is tailored to our own film production work.
We use Google Forms, upload to the platform of our choice then present the data both in graphical form and in words, as you have asked questions that yield both quantitative and qualitative data.

Make your blog post outlining what you have done:

• use the title RESEARCH: AUDIENCE QUESTIONNAIRE
• state that you used Google Forms and why it is so useful
• explain what was the aim of the questionnaire and where you intend to publish it
• comment on the kinds of questions that you asked, drawing attention to the fact that you wanted to research the target audience for the kind of film that you yourself and your production team were planning to make, in particular, the target age group
• add an image of your form as well as the link. Which of the 2 questionnaires below makes a better impression? Have you customised and tested yours before sending it out?

SAMPLE AUDIENCE QUESTIONNAIRE: SHORT FILMS

https://www.bfi.org.uk/film-industry/lottery-funding-distribution/insight-reports-case-studies-audience-research/exit-polls

AUDIENCE QUESTIONNAIRE: FILM

1.    What age are you?

Under 35

Over 35

2.    What gender are you?

Male

Female

3.    Do you watch the trailer before the film?

Yes

No

4.    Which of the following influence your choice? Tick any box that applies

News articles

Talk shows

Interviews

reviews

AUDIENCE QUESTIONNAIRE: FILM TRAILERS

1.    What genre of films do you prefer? You can pick more than one choice

Action/ adventure

Thriller

Romcom

Horror

Comedy

Animation

Drama

Fantasy

Historical

Literary adaptation

2.    Do you tend to watch the trailer before deciding whether to watch a film?

Yes

No

3.    Where do you see trailers? Tick all relevant boxes

In cinema

Social media platforms like Twitter, Facebook

Online: iTunes platforms, YouTube or similar

4.    If you had to pick only one platform of choice for viewing trailers, which would it be?

In cinema

Social media platforms like Twitter, Facebook

Online: iTunes platforms, YouTube or similar

5.    In-cinema trailers are a very successful marketing tool. In your view, which factors make this true? Tick all relevant boxes

Dolby surround sound

Big screen

Genre

Atmosphere (social event)

Other (please specify)

6.    We are making the trailer for a feel-good drama. Have you seen any of the following ‘feel-good’ dramas?

Pay It Forward, Forrest Gump, Gifted, The Help