Thursday 27 January 2022

HOW DID BLACK PANTHER ENGAGE WITH DIFFERENT AUDIENCES?

This is revision of your Black Panther case study. In an exam, students often start with BP as there is a huge amount of really useful information on the class blog and in the pack that I gave you.
Think about: 

  • Black History Month
  • How it was positioned - black director, black superhero
  • Trailers
  • Superbowl
  • Kendrick Lamar
  • NBA final
  • posters
  • celebrity power and Twitter, Instagram, viral marketing
  • Welcome to Wakanda
  • Hasbro toys


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