THE FILM INDUSTRY

On Tuesdays, we work on Section B of the exam, the film industry.

In today's lesson, we launch our preparation for Section B of our year 12 exam. This exam question will be an essay-based question on the film industry (one hour).

We look at Hollywood  and 'the Big Six' who, according to Dalecki are characterised by the 4S megafranchise model: 

• The 'big 6' Hollywood studios chase mass mainstream audiences often with formulaic films that Dalecki called 'the 4S megafranchise model' (sequalization, story, spectacle, synergy). 
• To explain this model: Hollywood is renowned for producing blockbusters with strong narratives, often part of a sequel, usually with larger than life characters, using exciting, spectacular, complex sets often in exotic or extravagant locations.
• Sequalization You look up Box Office Mojo and see for yourself how many of the current box office successes are sequels. Sequels often command a loyal, ready-made audience, although some brands aim to expand their traditional audiences. Captain Marvell (directed by Boden and Fleck, 2019) starred Brie Larsen as the first female captain Marvell, to address female audiences.
• Story Notice that this kind of film tends to prioritise story over character development
• Spectacle Exotic locations, expensive sets, elaborate post production (VFX), motion capture - these are all examples of 'spectacle'
• Synergy Distributors target audiences via an interconnected web of companies which all promote the film as a package of products, through horizontal integration. This is synergy (we will give as many details as possible from our Disney / Warner case studies).

By contrast, we look at the UK film industry which tends to offer different genres of film, such as films with social issues, literary adaptations and historical films. We will take Working Title films as a case study, with films such as  The Theory of Everything.

• Today, we view two trailers: I, Daniel Blake (director Ken Loach). The genre is social realism. It features a particularly British subject matter, but was lauded at the Cannes Film Festival. You can see from the opening of the trailer that it was lottery-funded through the BFI.

• Next, we screen an example of spectacle 

  QuickSilver Scene "Kitchen" - X-Men: Days Of Future Past (2014)

• What examples of British film can you offer? What counts as a 'British film'? The Imitation Game 
• Working Title productions capitalize successfully on a particular vision of Britain that is readily marketable internationally, such as literary adaptations (Tinker Tailor), period drama/ history (Mary Queen Of Scots 2014) , romcom (About Time), humour (Jonny English and World's End), characters (Legend, Rush) . Bridget Jones's Baby (2014) illustrates how WT uses Hollywood model of sequels, unsurprising as its parent company is Universal.

Our aim is to cover all aspects of the CIE specification for Section B: