ART OF THE TITLE

 Use the website ART OF THE TITLE to analyse the opening sequence of a film.

In class, we viewed Se7en which would be a good choice.

Start by putting the correct blog post title RESEARCH: ART OF THE TITLE: SE7EN

Then state that you have used ART OF THE TITLE to research film and TV openings. Hyperlink the page for Se7en.

Then add the image across the blog page.

Next, analyse the conventions of a film opening. Pick out any key terms in colour. 

Below is the guidance from CIE

This research should include images of sequence stills that are annotated with: technical terminology, camera angles, genre specific conventions and notes about the speed of transition that may not otherwise be apparent from the still images. 

Other titles to consider:

Gone Girl

To Kill A Mockingbird

The Fall

Nightwatch

Underwater 

Human Revolution (scroll down)

FRAMEWORK FOR YOUR RESPONSE:

The opening sequence starts with production company logos for .... and .... which provides the pedigree for a film and may support the audience's choice of seeing the film. The names of the director, the cast and other creatives usually appear.

Font choices are important elements of the visual appeal and contribute to the graphical cohesion. In this film opening, ...

The film opening for [film name] signals the film genre which seems to be....

It does this in a number of ways, such as through the establishing shot that shows...

It signals genre through the soundtrack, such as music, which is.... and which build up to become....The use of a voice-over sets the scene by...

One of the conventions of a title sequence is the introduction of the protagonists (main characters). This film opening introduces...

Another generic convention is the use of text such as copy which helps explain a complicated story or points the audience to aspects of the story that the filmmaker wants you to know are important.

Setting, lighting, colour, costumes and props can be key factors in engaging audiences. For example,...

Most film openings introduce the main narrative elements to launch the film but do not give away too much in order to retain the enigma...

What really impressed me about this film opening was...

 

 

INTRODUCTION YR 12

Component 1 FOUNDATION PRODUCTION

We make our individual blogs on Blogger.

Preliminary exercises: 

1. The Language of Film presented in Comic Life
2. On The Set
3. Continuity exercise
4. Tabletop film opening
5. Production company logo
   

Component 2 INSTITUTIONS & AUDIENCES

1. Film marketing: trailers
2. Film festivals and their functions
3. First case study: trailer for ROMA (directed by Alfonso Cuaron, 2018). Judging from the trailer, what might put off potential audiences? How does the trailer attempt to engage audiences positively and overcome their reservations about seeing the film?
4. The film chain value system: conception, production, exhibition, distribution
5. Netflix as disruptor
6. Audience types: mainstream, global, local, niche, arthouse, prestige
7. Look at the Golden Lion winners. Have you seen any of them? Would you consider ROMA to be best suited to mainstream or prestige audiences?

YOUR FIRST POST

By the end of today's lesson, please write up the very first post that the Moderator will see. In this post, you should:

1. State your name and candidate number like this 

TOM CRUISE  CANDIDATE NUMBER 1717 

CLAREMONT FAN COURT SCHOOL 64680

2. State who was in your Production Team: My production team included: Tom Hanks  1700, Tom Hiddlestone 1720 and Tom Hardy 1721.

3. State what Brief you undertook My brief was the film opening task: the titles and opening of a new fiction film (to last a maximum of two minutes)

4. State what you made The title of our film is The Haunting. Our ghost story explores... 

The title of our film is The False Move. It is a crime thriller in which...

The title of our film is Knives Out . As a psychological drama, it combines...

5. Explain exactly what you personally took responsibility for (editing, camerawork, directing, production company logo, set design...)
6. Tell the moderator where to find what you have made

7. When you have completed your film opening, make sure that immediately below this explanation is the actual film opening on YouTube. This may not be by tomorrow!

YR 12 HOLIDAY WORK

For current year 12s. You have created your A2 blogs with PAGES into which these different pieces of research will go. As you know, Component 3 (the A2 production module) is demanding and last year our students started in June and also worked in the summer holidays. The sooner you post, the sooner I can mark.

Deadlines: 

Trailer analysis - by the end of July; 

Poster analysis - 14 August; 

Website and social media analysis - 27 August.

TRAILERS: analyse the trailers for American Sniper, Gravity, Cloverfield, Birth of A Nation, Nocturnal Animals. Present your analysis effectively.

At Advanced level the key to an effective film promotion package is the level of attention to detail. Research is paramount in establishing ‘how the professionals do this’ and CIE recommend the following as initial exemplars of effective film trailers: 

AMERICAN SNIPER (dir. Clint Eastwood, 2014)

https://www.youtube.com/watch?v=99k3u9ay1gs

Pick the main trailer 2.02 minutes and copy/paste in the url yourself

GRAVITY (dir. Cuaron, 2013) https://www.imdb.com/title/tt1454468/ 

Pick the main trailer of 2.23 minutes and copy/paste in the url yourself.

CLOVERFIELD (dir. 2008) Trailer 2.11 minutes. Copy/paste in the url yourself.

 www.imdb.com/title/tt1060277/videoplayer/vi78774553?ref_=tt_ov_vi (Cloverfield 2008) 

 

NOCTURNAL ANIMALS (dir. Tom Ford, 2016). Trailer 2.22 minutes. Copy/paste in the url yourself.

http://collider.com/best-trailers-of-2016/#nocturnal-animals

 

BIRTH OF A NATION (dir. Nate Parker, 2016) Trailer 2.37 minutes. Copy/paste in the url yourself.

https://www.imdb.com/title/tt4196450/

CIE recommend identifying how trailers do the following:

 

POSTERS Analyse a minimum of 3 posters. 

Present your poster analysis in poster format attractively. See the poster PAGE at the top of this class blog: 

https://a2mediaclass.blogspot.com/p/film-posters-formats-for-presenting.html

Pick a variety of posters that you feel are excellent examples of their kind: perhaps the film genre is one that you are attracted to working in. Perhaps you want to anlayse the poster, film website and social media of the same film: think ahead to the next task.

WEBSITES Analyse 3 film websites of the type that you can envisage yourself making.

Present your research in an attractive format such as Canva. If you do have a lot of text, it is best to pick out key technical terms in a colour to break up the text.

SOCIAL MEDIA  Analyse the social media for one film (Twitter, Instagram, FB etc)

You (and your Production Team if you are working in one) will each make one social media platform for your film. Convergent links will appear on your film website.

CHECKLIST

All CCRs must be presented in the way that we agreed, not as Word documents.

Guidance for answering is on the blog here

All CCRs must be completed for marking; their quality and timely completion are indicators of future performance.

For your interest:

A2 SUMMER HOLIDAY RESEARCH

You have created your A2 blogs with PAGES into which these different pieces of research will go. As you know, Component 3 (the A2 production module) is demanding and last year our students started in June and also worked in the summer holidays.

Deadlines: post as you go

Trailer analysis - by the end of July; 

Poster analysis - 14 August; 

Website and social media analysis - 27 August.

TRAILERS: analyse the trailers for American Sniper, Gravity, Cloverfield, Birth of A Nation, Nocturnal Animals. Present your analysis effectively.

At Advanced level the key to an effective film promotion package is the level of attention to detail. Research is paramount in establishing ‘how the professionals do this’ and CIE recommend the following as initial exemplars of effective film trailers: 

www.imdb.com/title/tt1454468/ (Gravity 2013) 

www.imdb.com/title/tt1060277/videoplayer/vi78774553?ref_=tt_ov_vi (Cloverfield 2008) https://www.imdb.com/video/vi78774553?ref_=tt_ov_vi

http://collider.com/best-trailers-of-2016/#nocturnal-animals (Nocturnal Animals 2016) https://collider.com/best-trailers-of-2016/#nocturnal-animals

www.imdb.com/title/tt4196450/ (Birth of a Nation 2016) https://www.imdb.com/video/vi1974974233?playlistId=tt4196450&ref_=tt_pr_ov_vi

www.inc.com/lindsay-blakely/wild-card-hollywoods-independent-movie-trailer-power-house.html (American Sniper 2014) https://www.youtube.com/watch?v=99k3u9ay1gs
 https://www.inc.com/lindsay-blakely/wild-card-hollywoods-independent-movie-trailer-power-house.html

CIE recommend identifying how trailers do the following:

POSTERS Analyse a minimum of 3 posters. 

Present your poster analysis in poster format attractively like these examples. Pick a variety of posters that you feel are excellent examples of their kind: perhaps the film genre is one that you are attracted to working in. Perhaps you want to anlayse the poster, film website and social media of the same film: think ahead to the next task.

WEBSITES Analyse 3 film websites of the type that you can envisage yourself making.

Present your research in an attractive format such as Canva like this. If you do have a lot of text, like this example, it is best to pick out key technical terms in a colour to break up the text.

SOCIAL MEDIA  Analyse the social media for one film (Twitter, Instagram, FB etc)

You (and your Production Team if you are working in one) will each make one social media platform for your film. Convergent links will appear on your film website.

FILM INDUSTRY: CROSS MEDIA CONVERGENCE & SYNERGY

Exam revision - see your email today for the essay outline and also revise from the class blog here

Starter activities: 

• The Film Programme - we hear from The Uckfield Picture House 
  
  
  

• Warner 
  
  
  
• 
  
  
  
  
  
  
• Biometric facial recognition as a strategy for regulators to prevent underage social media users and screen paedophiles