A2 SUMMER HOLIDAY RESEARCH

You have created your A2 blogs with PAGES into which these different pieces of research will go. As you know, Component 3 (the A2 production module) is demanding and last year our students started in June and also worked in the summer holidays.

Deadlines: post as you go

Trailer analysis - by the end of July; 

Poster analysis - 14 August; 

Website and social media analysis - 27 August.

TRAILERS: analyse the trailers for American Sniper, Gravity, Cloverfield, Birth of A Nation, Nocturnal Animals. Present your analysis effectively.

At Advanced level the key to an effective film promotion package is the level of attention to detail. Research is paramount in establishing ‘how the professionals do this’ and CIE recommend the following as initial exemplars of effective film trailers: 

www.imdb.com/title/tt1454468/ (Gravity 2013) 

www.imdb.com/title/tt1060277/videoplayer/vi78774553?ref_=tt_ov_vi (Cloverfield 2008) https://www.imdb.com/video/vi78774553?ref_=tt_ov_vi

http://collider.com/best-trailers-of-2016/#nocturnal-animals (Nocturnal Animals 2016) https://collider.com/best-trailers-of-2016/#nocturnal-animals

www.imdb.com/title/tt4196450/ (Birth of a Nation 2016) https://www.imdb.com/video/vi1974974233?playlistId=tt4196450&ref_=tt_pr_ov_vi

www.inc.com/lindsay-blakely/wild-card-hollywoods-independent-movie-trailer-power-house.html (American Sniper 2014) https://www.youtube.com/watch?v=99k3u9ay1gs
 https://www.inc.com/lindsay-blakely/wild-card-hollywoods-independent-movie-trailer-power-house.html

CIE recommend identifying how trailers do the following:

POSTERS Analyse a minimum of 3 posters. 

Present your poster analysis in poster format attractively like these examples. Pick a variety of posters that you feel are excellent examples of their kind: perhaps the film genre is one that you are attracted to working in. Perhaps you want to anlayse the poster, film website and social media of the same film: think ahead to the next task.

WEBSITES Analyse 3 film websites of the type that you can envisage yourself making.

Present your research in an attractive format such as Canva like this. If you do have a lot of text, like this example, it is best to pick out key technical terms in a colour to break up the text.

SOCIAL MEDIA  Analyse the social media for one film (Twitter, Instagram, FB etc)

You (and your Production Team if you are working in one) will each make one social media platform for your film. Convergent links will appear on your film website.