CHARACTERS, SOCIAL GROUPS & STEREOTYPES

Post title: CHARACTERS & SOCIAL GROUPS

CHARACTERS The exam board ask us to consider social groups and stereotypes. Examples of this are in this post here, this post and here

Present this in Pinterest

Add some theoretical framework by referring to stereotyping and Stuart Hall

Examples of this are here and here  and here and here

By doing this properly now you can save yourself a lot of time when it comes to your evaluation (called the Creative Critical Reflection q.1)

PREP Post on your blog before the lesson on Friday 4 December.

FILM INDUSTRY: BLACK PANTHER CASE STUDY

BP case study from jennymann

Acknowledgements: Mark Dixon www.essentialmediatheory.com

After this lesson, open the PAGE on the Film Industry and pick out the exam questions that you think could be answered using this case study.

PREP Write about a side of A4 using Black Panther as your case study. Email the essay to me by the end of Wednesday 2 December. (This work would form about a third to a half of an exam essay.)

June 2017 
‘Marketing is vital to the success of both established and new media products.’ To what extent do you agree with this statement in relation to the media area you have studied?

REPRESENTATION & STEREOTYPES

You have learned about representation and reception theory as proposed by Stuart Hall. This post will enable you to write more confidently about stereotypes and social groups in your own production as well as to prepare for next year's exam work on media and power.

Acknowledgement: Mark Dixon Media Theory for A Level (1990)

Material also accessed online at https://www.essentialmediatheory.com/hallrepresentation

THEORY: BINARY OPPOSITION & THE MALE GAZE

Earlier this week you studied many aspects of audience theory, ending with reception theory (Stuart Hall).

Today we look at why we might need to refer to Claude Levi-Strauss - both to understand how filmmakers structure narrative such as through binary opposition and, equally importantly, how we can use the concept to make our own film making rich and sophisticated. See the details here.

We also look at what Laura Mulvey termed the concept of 'the male gaze'.

When you create and evaluate your own productions, it may lend weight to your work to frame what you have done with some relevant theoretical frameworks, such as the use of binary oppositions:

JOHN BERGER: WAYS OF SEEING (1972)

AUDIENCE PROFILE

By Friday 20 November, please write up a post entitled PLANNING: AUDIENCE PROFILE (the collage)

You will then place this audience profile in a post like this one or this one PLANNING: MY TARGET AUDIENCE with these questions:

1. Who is my primary target audience?

2. What kind of films and television are they likely to prefer?

3. What platforms do they choose to watch films and where are they likely to see information about films?

4. What brands do they prefer?

5. What makes my film stand out from the competition?

6 . Why should my audience watch my film? For example:  Total Film / Empire / Cinema Scope / Slant / Sight and Sound says: Most powerful psychological thriller since Don't Look Now!

By next Wednesday 25 November, please complete and post a Slideshare entitled PLANNING: AUDIENCE THEORY like this example,  this example and this one 

Please see the email about your audience questionnaire:

This is from the Film Distributors Association and may help you decide questions for your Audience Questionnaire:

PLANNING TASKS

To show the development of your Foundation Production, you now start publishing PLANNING posts. Put the word PLANNING in caps before each of the following:

AUDIENCE QUESTIONNAIRE Consult this blog post

TREATMENT Examples here

MY TARGET AUDIENCE example of a post here,  here and here 

CHARACTERS The exam board ask us to consider social groups and stereotypes. Examples of this are in this post here, this post and here

LOCATION RECCE with photos like this

RISK ASSESSMENT Once you know exactly what you are doing, assess the risks in a Word Document like this one here

CASTING Note Examiner's report here Examples here in Piktochart, here in Slideshare

PROPS Present this as you see fit, such as like this. If you have to construct props

STORYBOARD Examples here  and here

SHOT LIST Example here and here

CALL SHEET Example here

AUDIENCE Theory Slideshare like this 

                                                                      ...........

CONSTRUCTION: SHOOTS Great fun to report on your shoots (and later on your edits), explaining the challenges

FILM INDUSTRY: HOW FILM TRAILERS PROMOTE FILMS

Yesterday you all completed two test questions, having studied any two of your case studies from this list: Captain Marvell, Sorry We Missed You, Bait, Roma

Q.1 Take one of your two case studies. Explain how its website promotes the film.

Q.2 Take your second case study. explain how its trailer promotes the film.

Today, we look at how the film trailers for each promote the film, examining the trailers in detail and making notes. Complete this work for each trailer by Thursday 19 November.

Captain Marvell trailer 1

Captain Marvell trailer 2

Captain Marvell 

Sorry We Missed You

Bait

Roma version 1

Roma