Explain how changes in technology have affected audience behaviour in the media area you have studied. (Oct/Nov 2020)
Use the attached source to write an outline of what you have learned about how audiences have embraced the digital video market. It is clear that the use of digital video has shown significant growth, whilst the demand for films on physical video has markedly declined although BluRay is the the most resilient format
(Source: https://www.bfi.org.uk/industry-data-insights/statistical-yearbook )
The most popular documentary feature on physical video in 2020 was the biographical film Finding Jack Charlton (Table 4). The portrait of the footballer-turned-manager is one of four sports documentaries in the 2020 top 10 list, alongside The Three Kings, a film about three of Scotland’s greatest football managers, Diego Maradona, a biography of the celebrated Argentinian footballer, and Free Solo, the Oscar® winning film chronicling the first-ever ropeless ascent of the el Capitan peak in Yosemite National Park by American climber Alex Honnold. The list also includes four war-related documentaries, headed by the 2018 and 2019 top earning documentary film on physical video, They Shall Not Grow Old, Peter Jackson’s homage to the troops of the First World War.
The best-selling foreign language film on physical video in 2020 was South Korean director Bong Joon-ho’s black comedy Parasite. The multi-Oscar® and BAFTA winning title was the highest grossing foreign language film at the UK and Republic of Ireland box office in 2020 and currently ranks as the territory’s all-time top earning foreign language film release. It is one of seven titles in the 2020 physical video top 10 from Asian countries. For the first time since the 2013 top 10, the list features no titles from the Japanese animation house Studio Ghibli.
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