Friday 11 March 2022

CONVERGENCE & SYNERGY

 This work is set on GoogleClassroom

Read the essay that you have in hard copy and in an email. Using the information and guidance,  be prepared to answer the following CIE exam question at a later date. Learning this material is this week's PREP. The essay will be set as a class test. Below is a screenshot of the model essay for essay guidance:


 

2. Evaluate the importance of cross-media convergence for marketing in the media area you have studied. [June 2020] 

In today's class, do the TASK at the end of the written document.
You have completed case studies from this list: Black Panther, Captain Marvell, Sorry We Missed You, Bait, Roma, Emma
Q.1 Take one of your two case studies. Explain how its website promotes the film.
Q.2 Take your second case study. explain how its trailer promotes the film.

Today, we look at how the film trailers for each promote the film, examining the trailers in detail and making notes.

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