PLANNING: MY TARGET AUDIENCE & HOW I ENGAGED THEM

WHAT YOU WRITE
From the FutureLearn course that I am following Distribution: Connecting Films With Audiences, I know that all products are targeted at specific audiences.

I needed to plan how to reach my target audience. Therefore, I needed to know who they are (factors that may be relevant include age, gender, ethnicity, social class), what their media needs are (so that I could produce a product that they will want) and how to reach them (to market my film). I will show how my research has shaped / influenced my planning. 

I started by investigating how brands define audiences in preparation for creating my own audience profile for my AS Foundation Production. 

For example, I saw how Bauer Media, NME and Sky defined audiences. This helped me profile my audience. I then created an audience profile (below).