 |
| Parasite directed by Bong Joon Ho (South Korean) 2019 |
WHERE? On your blog with the blogpost title UNDERSTANDING HEGEMONY
HOW? Follow the '1 to 6' but not write the actual numbers. Place the images wherever you think it helps.
IMAGES? Add images to support your points (I have grouped the ones below on a Word document to make them fit.)
I have made a start (under the first images) to suggest how you could tackle this.
 |
| (left) The Guardian Observer July 2015 Vanessa Thorpe (right) https://www.nationalreview.com/2020/01/movie-awards-so-male-so-white-so-what/ |
Hegemony refers to the way in which the media encourage people to consent to status power structures. The media tends to be dominated by a narrow set of people (middle class white men) who tend to represent people like themselves as more powerful / significant than other groups. Therefore one specific set of images of this dominant group of people are represented as superior and more powerful. These are often white, male, Western people. For example, I looked at how Western journalists report on the film industry and found that the accompanying image reflected this point (article by Vanessa Thorpe about the film industry) as every actor featured was male and all but five were white. Other groups are less often represented as powerful / significant: people from the working class, women, BAME, people with disabilities. For example, I have looked at the representation of working class issues (Ken Loach's films Sorry We Missed You and I, Daniel Blake) as well as of disabled actors (such as the BFI trailer for 100 Years of Disabled People in Film). Arguably, this approach is so entrenched and subtle that it is rarely challenged, so what the media reflect back to us perpetuates what is considered normal. For Gramsci, this is media 'manufacturing consent'.
Behaviourist models analysing the effects of the media ....
 |
| BFI's trailer is available here |
No comments:
Post a Comment