- Create new 'page' entitled FILM INDUSTRY
- To make it visible, go to Design > Layout > Cross column pages gadget > check the tick box > save (orange button at the bottom)
Short written revision tasks today, straight onto your new Film Industry page.
You are writing 'chunks' as part of exam essays.
TASK 1
Read Kevin Maher (The Times film critic) on Trolls World Tour (Universal).
Use Trolls to respond to the following 2 exam essays separately, so write 2 paragraphs. Keep each to three or four crisp, factual sentences. Bonus points: refer to Netflix, disruption, your own film consumption.
Essay question 1: How far has digital technology changed patterns of distribution? (2015)
Essay question 2: To what extent does audience behaviour determine changes in the media industry? (2015)
During the lesson, Charlie discussed arguing against Maher's view (about home media replacing theatrical runs): of course you can. You could write "For Mayer,..." then "Arguably..." To support your point, you could say that theatrical chains / cinema exhibitors are obviously against this move, as are other studios, and there was a backlash, but Universal did the same thing again.
Backlash article: https://www.cinemablend.com/news/2495636/despite-trolls-backlash-universal-is-releasing-another-movie-straight-to-homes
Backlash:
 |
| https://www.cinemablend.com/news/2495636/despite-trolls-backlash-universal-is-releasing-another-movie-straight-to-homes |
TASK 2
Revise our case study for Disney Rogue One: A Star Wars Story
Use these materials here about Disney as a conglomerate - also use these words: megafranchise, synergy, as in a conglomerate like Disney, targets its audiences through a vertically integrated web of companies that cross-promote each film using synergy. This is known as vertical integration.
Article here from 27 February 2019
and here on how Disney marketed RO
Essay question 3: Evaluate the importance of media ownership on the media texts which get produced. Write a page.
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