Today we start work on CCR2. It asks two questions, first about 'engagement':
- audience engagement refers to how the film attracts and addresses audiences, via a number of platforms such as social media (FB, Twitter, Instagram) and film websites; also traditional P&A (posters) and other platforms (preview screenings, interviews and so on).
- it also asks you to show understanding of your target audience and how you identify them; what research have you done on your audience in particular and audiences in general
- what is your film's USP that makes it appeal to its audience?
- what is the distributor's role
- how would your film be distributed
- read through the class blog on distribution here
- the FDA have useful information https://www.launchingfilms.com/
- their Guide to Distribution is here
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