THE AVENGERS: INFINITY WAR

Avengers: Infinity War (directed by Anthony and Joe Russo) Disney, released 27 April 2018

FDA Handbook 2019 p.34-35

• Who produced the film? American superhero film based on the Marvel Comics superhero team the Avengers, produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures.

• Who directed the film? Anthony and Joe Russo

• What other films have they directed? 

• What was the budget? 

• Who stars in it? 

• What other films have they been in?

• What technology has been used to make the film? (What cameras did they use? How was the film edited? What CGI was involved?) 

• How was the film marketed? Which different marketing tools were used?

 • What examples of synergy with other products/merchandise can you find? 
• What examples of cross media convergence can you find? 

• What examples of technological convergence can you find? 

• Where and when was this film released (nationwide, worldwide) and in what cinemas?
• What formats was it available in (digital / 3D etc…)? 
• Who is the target audience?

MARKETING INFINITY WAR

Film website HERE

Official trailer HERE

Trailer 1 here