FILM INDUSTRY: CAPTAIN MARVELL

Below is a case study on Captain Marvell, made using a questionnaire.

Please use the questionnaire to investigate .....another film

https://disney.co.uk/movies/captain-marvel

• Who produced the film? 

• Who directed the film?  Anna Boden, Ryan Fleck   

                          

• What other films have they directed? 

• What was the budget? $118.6 million

• Who stars in it? 

Brie Larson: Marvel Studios' landmark movie featuring its first female lead.
Jude Law as Yon-Rogg

• What other films have they been in?

• What technology has been used to make the film? (What cameras did they use? How was the film edited? What CGI was involved?) 

https://www.inverse.com/article/54303-captain-marvel-nick-fury-de-aging-technology-vfx-interview-exclusive

• How was the film marketed? Which different marketing tools were used?

Official trailer 1

Fan trailer here A new Captain Marvel fan video breaks down the movement trying to derail the film in what may well be the best piece of marketing the movie has received to date.

Comedians Kirk Deveyck and Julien Keermelckbrugge released the video on their social media channels as part of their ongoing #MarvelFansUnited campaign. Their viral videos promote upcoming releases and, right now, all their attention is directed to Brie Larson as Carol Danvers.

It just seemed like an interesting party to join in with at an interesting time in their ascendancy,” Law said of joining the Marvel Cinematic Universe in an interview last year. “That to me is an interesting playground to work in because suddenly you’ve got filmmakers who are looking at humor and script work and character, within an infrastructure that is obviously capable of creating enormous universes and worlds and special effects — while also not bogging down the creativity of the director.”

Captain Marvel will arrive in theaters on March 8th. Upcoming Marvel Cinematic Universe movies include Avengers: Endgame on April 26th and Spider-Man: Far From Home on July 5th.

'Captain Marvel' Featurette Finally Confirms Jude Law's Role

One of the biggest mysteries throughout the production and advertising for Captain Marvel has been the identity of Carol Danvers' Kree mentor, played by Jude Law. It was initially believed, and reported, that he was playing Mar-Vell, but then several toy leaks and packages made it seem as though he'd be playing Yon-Rogg. Through all of the rumors and grumblings online, there had been nothing in the way of confirmation from Marvel Studios. That is, until today.

A new behind-the-scenes featurette has put the issue to rest once and for all; Jude Law is Yon-Rogg, end of story.On Friday, Marvel shared a video that saw the cast and crew of the film talking about the overarching storyline surrounding Captain Marvel: the war between the Kree and the Skrulls. When Law appeared on the screen for the first time in the clip, the lower third beneath him revealed his character's name, Yon-Rogg.

'Captain Marvel' throws back to the '90s with optical illusion posters

TWITTER

Here's the brand new @EW cover for Marvel Studios' #CaptainMarvel⁠ ⁠! Read more: bit.ly/2GRdjkj

I ❤️ 90’s #TBT #CaptainMarvel⁠ ⁠

 • What examples of synergy with other products/merchandise can you find? 

Comics, TV series, an interconnected web of films; merchandise here in the Disney Store

Available on DVD, Blu-Ray & Digital Download

It's all about the Marvell Cinematic Universe. Read this 

The films of the MCU offer numerous intertextual references but each film is a story in its own right.

The creation of the Fantastic Four effectively launched the Marvel Comics brand in 1961. Within ten years, the introduction (or reintroduction) of characters such as Spider-Man, the Hulk, Iron Man, Captain America, and the X-Men catapulted Marvel past its primary rival, DC Comics, for domination of the comic book market. Since the 2000s, the company's iconic characters have leaped from page to screens with the creation of the Marvel Cinematic Universe, which includes everything from live-action film franchises of Iron Man and the Avengers to television and streaming media, including the critically acclaimed Netflix series Daredevil and Jessica Jones. Marvel, now owned by Disney, has clearly found the key to transmedia success.
Make Ours Marvel traces the rise of the Marvel brand and its transformation into a transmedia empire over the past fifty years. A dozen original essays range across topics such as how Marvel expanded the notion of an all-star team book with The Avengers, which provided a roadmap for the later films, to the company's attempts to create lasting female characters and readerships, to its regular endeavors to reinvigorate its brand while still maintaining the stability that fans crave. Demonstrating that the secret to Marvel's success comes from adeptly crossing media boundaries while inviting its audience to participate in creating Marvel's narrative universe, this book shows why the company and its characters will continue to influence storytelling and transmedia empire building for the foreseeable future.

In 2003 a new COO, David Maisel wanted to take Marvel in a new direction: original filmmaking. He spearheaded a move to secure funding from a major investment bank, using as collateral the remaining heroes, many of them "second-tier superheroes, who may not resonate with younger moviegoers" to try to build a new cinematic empire. Seemed like a risky maneuver, but when the original "Iron Man" made waves in 2008 as not only a good superhero flick (low bar) but as a good action movie (higher bar) it seemed Maisel may have been onto something.
The concept of post-credits scenes was created by Feige, and the MCU was born. The idea that movies from different directors drawn from connected source material could exist within the same persistent universe was novel, and in a major franchise hadn't been done before. The superhero movies we'd seen before had all been in their own little bubbles. There were five Superman movies, a Spider-Man trilogy, scattered Batman movies and two Fantastic Four's, an X-Men trilogy and that horror fest Hulk. They all had their own entertainment value, but none of them acknowledged the others, even though they were all born of their respective DC or Marvel families. 

• What examples of cross media convergence can you find? 

The secret to Marvel's success comes from adeptly crossing media boundaries while inviting its audience to participate in creating Marvel's narrative universe.  The company and its characters will continue to influence storytelling and transmedia empire building for the foreseeable future.

• What examples of technological convergence can you find? Available on DVD, Blu-Ray & Digital Download
Available on Disney+

• Where and when was this film released (nationwide, worldwide) and in what cinemas?

Captain Marvel will arrive in theaters on March 8th. Upcoming Marvel Cinematic Universe movies include Avengers: Endgame on April 26th and Spider-Man: Far From Home on July 5th.

Release Date: 03/07/2019 PG-13

43,000 US screens