We explore the FDA (Film Distributors) site www.launchingfilms.com with a presentation by Matt Smith. He stresses the need to know your audience and what it wants, how to attract and address an audience, and the importance attached to digital methods in publicising and marketing films.
We learn from Frank Ash on how to define the 'Top line' (summary of the film in a sentence) and the 'Big Question' (what leaves the audience curious for the next step).
FutureLearn offers many excellent online courses on the Film Industry, such as this one. You can subscribe at no cost. |
Screening Immortal Beloved Claremont Media YouTube
- What makes a successful film opening? Genre conventions: signalling the genre clearly to the audience, creating enigma, looking authentic, use of voiceover in narrative, casting, titles
We look at several title sequences.
PREP Art of the Title Pick one that reflects the genre that you are interested in making.
Screenshot the image provided and then analyse how the title sequence works. In class, I show you examples from previous students. This research counts towards your Foundation Production. Email me by Monday 16 September
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