We continue looking at Hollywood and 'the Big Six' who, according to Dalecki are characterised by the 4S megafranchise model (sequel, story, spectacle, synergy).
Synergy Distributors target audiences via an interconnected web of companies which all promote the film as a package of products, through horizontal integration. This is synergy (we will give as many details as possible from our Disney / Warner case studies).
1. The chart below (2015) illustrates why Disney is a good example of synergy and horizontal distribution. Recent Disney developments should be added, such as Disney+
Article by Julia Greenberg in Wired (2015)
2. We look at a Disney marketing case study: The Force Is Strong With Rogue One: A Star Wars Story' Marketing - open the link. Once we are familiar with the marketing of the film, we can complete a case study form, so I have put the questions below.
Our second case study film is: Rogue One: A Star Wars Story (2016) dir. G. Edwards
Completing the forms makes a useful learning and revision exercise.
Below are the questions that you can use to make a complete case study such as the ones that we have done:
- Who produced the film?
• Who owns this production company and what other films have they produced?
• Who directed the film? What other films have they directed?
• What was the budget? What did it take at the box office?
• Who stars in it?
• What technology has been used to make the film? (What cameras did they use? How was the film edited? What CGI was involved?)
• What examples of synergy can you find?
• What examples of technological convergence can you find?
• Where and when was ROGUE ONE released (nationwide, worldwide) and in what cinemas?
• What formats was it available in (digital / 3D etc…)?
• Who is the target audience?
No comments:
Post a Comment