AUDIENCES and INSTITUTIONS: THE FILM INDUSTRY

We study the UK and US film industry through case studies. The work flow is from conception, through production, distribution, exhibition and consumption. These terms refer to who makes the film, how it is advertised and marketed, how it reaches audiences and where they see it.

Useful starting points include the Film Distributors' Association. We watch the introductory video below:

 

Specialist courses include Future Learn's Film Distribution.  We will follow the course below over the coming days:

• Film distribution and the film chain

We will look at the different types of film distributors, what they do and and see how they fit into the overall film industry.

• Acquisitions, markets and festivals

  
  

  Film distributors need to acquire films to distribute. The ways in which they go about this differ from the major studios to the independent studios.
  
  

  
  

  The crowded marketplace

  
  

  One of the biggest challenges facing any distributor is finding a place for their film (when and how to release it most appropriately) in an overcrowded marketplace with over 900 films being released in any one year.
  
  

  
  

  
  

  What is the attraction?

  
  

  Before any planning of a campaign the film distributor needs to carefully consider what type of film they are dealing with and who the potential audience might be.
  
  

  
  

  
  

  Starting to plan: positioning the film, marketability and playability

  
  

  Bearing in mind the genre of the film and the potential audience for the film the film distributor is ready to start planning a distribution campaign.
  

  
  

  
  

  
  
   

PREP Read through this step-by-step presentation on the film industry by Launching Films, of the FDA here. https://www.launchingfilms.com/step-step-guide