The Uses and Gratifications Model of Audience Behaviour positions an audience as active:
The Hypodermic Syringe model positions an audience as passive:
Reception theory (reader response theory) positions an audience as active
Wednesday, 26 September 2018
AUDIENCE THEORY
Are audiences passive or active? Both MediaKnowall and BBC Bitesize are useful resources.
The Uses and Gratifications Model of Audience Behaviour positions an audience as active:
The Hypodermic Syringe model positions an audience as passive:
Reception theory (reader response theory) positions an audience as active
The Uses and Gratifications Model of Audience Behaviour positions an audience as active:
The Hypodermic Syringe model positions an audience as passive:
Reception theory (reader response theory) positions an audience as active
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