Monday 19 March 2018

FILM INDUSTRY: THE ROLE OF DIGITAL TECHNOLOGY IN MARKETING & CONSUMPTION

EVALUATE THE ROLE OF DIGITAL TECHNOLOGIES IN THE MARKETING AND CONSUMPTION OF PRODUCTS IN THE MEDIA AREA YOU HAVE STUDIED.

Watch the trailer.
Prepare an answer for the question above using Black Panther (2018) as a case study.
Black Panther is a 2018 American superhero film based on the Marvel Comics character of the same name. Produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures, it is the eighteenth film in the Marvel Cinematic Universe (MCU)
Black Panther marketing included.
As of March 18, 2018, Black Panther has grossed $605.4 million in the United States and Canada, and $577.1 million in other territories, for a worldwide total of $1.183 billion.
It is the second highest-grossing film of the MCU after The Avengers.
For updates, see Box Office Mojo

Read the article by IndieWire:

Beyond ‘Black Panther’ Box Office: 5 Ways Its Success Changed the Movie Business

Forget breaking records. The greatest impact of "Black Panther" will be seen in exhibition, distribution, production, and development.

1. Using internet research, state how successful Black Panther has been at the Box Office
2. Explain what is available on the official website: trailer, merchandise, posters
The trailer was viewed 89 million times in 24 hours on 13. 06.17 and was the top trending item on Twitter.
3. Describe the social media platforms, when campaigns started and how Black Panther used Facebook, Twitter
4. Describe Black Panther's use of partners like Georgia and Brisk, but especially Lexus (synergy) and the Superbowl advert. Disney and Marvel also created a "synergy program" with the College Football Playoffs on ESPN, the ABC's television series Black-ish, Grey's Anatomy, Scandal, and How to Get Away With Murder, the Freeform series Grown-ish, and the Bravo franchise The Real Housewives.
Lexus also unveiled the 2018 LC Inspiration Series production car and a concept coupe dubbed the Black Panther Inspired LC
5. Not all marketing is digital: print magazines, P & A, premieres, interviews, appearances. Costumes from the film were on display at D23 Expo 2017 and the 2017 San Diego Comic-Con. A graphic novel, Black Panther: Soul of a Machine, was released in December 2017.
6. P& A: print and advertising. How many posters? Featuring who?
7. Consumption: Released in 2D in US in 4,020 theatres, of which 3,200 were 3D and 404 IMAX. It was the first MCU film to be converted to ScreenX, a 270-degree wraparound format, that played in over 101 locations in eight countries.

8. Black Panther DVD and Blu-ray release date is estimated for May 2018 and available on Digital HD from Amazon Video and iTunes is estimated for May 2018