HOW DOES YOUR PRODUCT ENGAGE WITH AUDIENCES?

• Applying the uses and gratifications model of audience behaviour 

USE POWERPOINT WHICH YOU THEN UPLOAD TO SLIDESHARE
Here is an example of what ideas we developed when thinking about how Blumler and Katz applied to Robotica: 

How Does Your Product Engage With Audiences?

According to Blumler And Katz, Audiences use media to gratify needs (the uses and gratifications model of audience behavior). Our film opening provides audiences with escapism, entertainment and diversion. Our film opening has fast paced editing and we take our audiences into the exciting world into artificial intelligence and business. It also includes a sense of danger and threat as the robot starts to develop his own sense of will and by the end he has acquired his target, Tony, the final scene shows Rick trying to stab Tony in the hand. The visual spectacle helps compliment the entertainment we have produced drone shots and beautiful shots of Canary Wharf, we filmed shots of tall buildings and the reveal of the life size robot helps contribute to the entertainment.

Our film touches on very topical issues, the satisfaction of knowing what is happening in the wold helps the audience stay engaged, the news report at the start of the piece immediately engages the audience, there is a lot of interest into the way robots communicate with humans like Alexa And Siri. Books such as Life 3.0 by Max Tegmark help people understand the risks of AI. Is technology our servant or our master?

Audiences tend to use media to reinforce there sense of personal identity, that is there beliefs and values. Therefore while most of us in the west tend to embrace new technology and feel that it could serve us, We are also concerned about our privacy being compromised by the government eaves dropping or technology being used against us. Initially our young entrepreneurs are presented in a very positive light as they are innovative and shown in a creative way and they want to create a product not for the money but for the advance of technology. The moment of truth comes, however, when audience realize that the owners are cutting corners and are more interested in making money that testing there products a lot before it is launched. In terms of narrative theory this is the moment of disequilibrium.

The fourth use of media text is to gratify the need of making relationships which can be understood in two ways, the first way was our relationship with on screen characters. As indie film makers we cannot cast big names like Martin Freeman. I learnt at my BFI study day on UK cinema that having Martin Freeman as part of the deal secured the funding for Dyson And Nyman's Ghost Stories (2018 Warp Films) We have unknown's however we chose attractive personable actors in order to engage the audiences sympathy's, it is also important that they are young and making there way in a very tough world, which increases our sympathy for them even when they cut corners. Whilst UK audiences would definitely understand and recognize the scenarios, in our film i think that transatlantic audience would also warm to themes such as these because there is a tradition of start  ups and new tech companies in places like silicon valley which are very much admired which are held up as models of entrepreneurship.