FILM REGULATION

CLASSWORK: 

You have studied I, Daniel Blake. How would you relate this case study to an exam question asking for a discussion on "the impact of the increase of digital and online technologies on audiences in the media area you have studied" ?

• Matt Smith of Lionsgate, speaking on the FDA microsite www.launchingfilms.com, reports that the spend on digital has increased enormously. Audiences expect to see information about film releases online. What is more, distributors now cut their films for phone screens, using portrait rather than landscape. They also make them shorter as attention spans are shorter. Because of this, distributors screening a trailer add an advisory notice at the start telling audiences  not to jump sites (clicking off) as a trailer that's worth watching is coming up. 

• Film distributors target different audiences in different ways. For instance, to reach the target audience for Ken Loach's I, Daniel Blake, eOne harnessed the news agenda via Trinity Mirror's titles to promote it, generating conversation around socio-political themes and positioning it as a must-see film for audiences that valued social realism. Grassroots marketing included......

• The film's trailers were slower in pace and used tracking shots that followed the characters so that audiences got a 'real life' feel for the harsh realities of life for the troubled characters caught in the benefits system. The use of natural lighting and close-ups showed the characters' emotions and harnessed audience's sympathy. The trailer included praise by Variety and Time Out, lending it the approval of a trusted source. Social media played a part: its FB page had 70,000 likes and the Twitter page 12,500 followers and the hashtag #wearealldanielblake circulated on the internet. The Twitter page retweeted fan messages and reviews, promoting further engagement and making the film feel more personal.

• Trailers employ a set of conventions that function as marketing tools. View Ken Loach's Sorry We Missed You trailer here How does the trailer sell the film? Comment on inter titles, accolades, references to the director's oeuvre. The trailer evokes 'real life' through its camerawork, editing and casting

PREP Year 12 Investigate how the 12A classification came about.
Sources: 

History of the Age Ratings Symbols here on the BBFC site

Why have they decided to make this change now?

Most of Europe, the US, Australia and Canada use similar systems - and the BBFC said 70% of the UK public are in favour of this change.

The BBFC said the impetus to make the change came from parents writing to complain their children were being denied entry to films they wanted to see.

The move was not in response to the controversy over Spider-Man in June, when some local councils overruled its decision to make the film a 12, the BBFC said.

Pressure from the film industry to let more paying customers through the turnstiles was also not a contributing factor, it added. BBC News 2002

Spider-Man seizes the under-12s: Censors update film ratings and leave decision up to parents  The Guardian 2002

Wikipedia

• Classification in the 1930s here 

Impacts and Influences: Media Power in the Twentieth Century, edited by James Curran, Anthony Smith, Pauline Wingate

TV DRAMA: MERLIN

To view this extract, open Clickview, go to Media Studies > TV drama clips > Merlin 

June 2011: Merlin, Series 1, Episode 1 
Extract location: Episode 1 
In point: 20:54 Out point: 25:25

Answer the question below, with detailed reference to specific examples from the extract

only.

1   Discuss the ways in which the extract constructs representations using the following:

  • Camera shots, angles, movement and composition

  • Editing

  • Sound 

  • Mise-en-scène [50]

CREATIVE CRITICAL REFLECTION 4

HOW DID YOU INTEGRATE TECHNOLOGIES -SOFTWARE, HARDWARE AND ONLINE - IN THIS PROJECT?

You present this is a Prezi. First, make a list on a  Word document / on your 'Page' of all the technologies that you have used, with hyperlinks to your own blog. 
Start with those you used in research, then when planning, then during construction. Now we are using Prezi during our evaluations.

Your list might look like mine below. When you have planned this, you are ready to choose a template in PREZI and start your work.

Examples of excellent work HERE
and HERE 
and THIS ONE 

CCR4 planning doc

Blogger

PRELMINARY EXERCISES Canon camera, iPhone, Manfrotto tripod, iMovie, FinalCut, greenscreen, After Effects https://jacobcmedia.blogspot.com/p/preliminary-excersizes.html

Internet research Daniel Chandler's The Language of Television and Film http://cie9607.blogspot.com/2019_09_09_archive.html

RESEARCH

Online Courses: Digital Storytelling Frank Ash tutorial from FutureLearn https://www.youtube.com/watch?v=Z0DjaV-Y-90

http://cie9607.blogspot.com/search?updated-max=2019-09-20T11:18:00-07:00&max-results=7&reverse-paginate=true

Netflix to see film openings

YouTube Film openings http://cie9607.blogspot.com/2019/10/research-scoopit-film-openings.html Scoop.It!

Internet FDA www.launchingfilms.com Kezia Williams on distribution > own collage of one case study  e.g. using BeFunky, PikMonkey http://cie9607.blogspot.com/2019/10/research-distribution-collage.html

Art of the Title http://cie9607.blogspot.com/2019/10/research-art-of-title.html

SlideShare audience research http://cie9607.blogspot.com/2019/10/research-audience.html + PowerPoint audience profile http://cie9607.blogspot.com/2019/11/planning-my-target-audience.html

Pinterest Representation of people, social groups, places, issue http://cie9607.blogspot.com/2019/11/how-to-embed-pintertest.html

photo collage (Fuzl)

PowerPoint + SlideShare

Google Forms for audience questionnaire http://cie9607.blogspot.com/2019/11/planning-audience-questionnaire.html

Internet : learning about different representations in film http://cie9607.blogspot.com/2019/11/representation.html

Canva

Visme

ComicLife

PLANNING

Mind Map http://cie9607.blogspot.com/2019/10/foundation-production-initial.html

Casting video

Hot seating: Premiere Pro + greenscreens

Collage for location recces + props

CONSTRUCTION probably iMovie, FinalCut

EVALUATION iMovie with annotations / voiceover, Prezi, Slideshare, Canva, Piktochart

TV DRAMA: HOTEL BABYLON

Extract from Hotel Babylon HERE

January 2010: Hotel Babylon, Series 1, Episode 5 (Alrick Riley, Iain B MacDonald and Keith Boak, 2006, BBC) 
Extract location: Episode 5, Chapter 2 
In point: 6 mins 22 seconds 
Out point: 11 mins 52 seconds

Discuss the ways in which the extract constructs representations using the following:

• Camera shots, angles, movement and composition 
• Editing 
• Sound 
• Mise-en-scène [50]

exemplar answer

The examiner drew particular attention to candidates' failure to analyse editing:

 'As with the January and June 2009 series, this technical area proved to be the most problematic for candidates and the one technical area of analysis that was often omitted in candidates’ answers. Many candidates ignored editing altogether and only a few of those that did cover it were able to make meaningful links to representations by, for example, showing how the editing created particular viewpoints which we are encouraged to identify with or how screen time indicated the shifting relationship between characters in the sequence, for example through the discussion of the rule of thirds.  

'Most candidates made reference to the pace of editing to reflect the frantic situation and emotions of the immigrant characters. The use of shot reverse shot and cuts to aid continuity were mentioned by many candidates, as was the use of cross cutting between the two situations to enhance tension. More able candidates demonstrated the ability to link the use of editing to the representation of characters, such as the use of long and short takes to represent power and the use of eye line matches to reinforce a sense of dominance. Most candidates who addressed editing were able to address the type of transitions used and could comment on the pace of the editing.  There was evidence on occasion where students engaged with the rule of thirds and juxtaposition of characters in the narrative using editing devices, which is very encouraging.  

'However, many candidates’ responses seem to be very limited in address of the issues of editing and all too frequently it was absent from their responses – which does not enable candidates to reach a level four on the marking criteria for the use of examples.  Weaker candidates often omitted any discussion of editing or offered quite simplistic accounts of how editing was used, for example in the use the shot reverse shot sequence between characters. A common error in the terminology of editing continues to be with the use of jump cuts.'