Thursday, 3 December 2020

CLASSWORK

 As the rains have come, it is not possible to film outside, but you can film in the media studio if you wish, or the drama area if you have booked this with the HOD drama.

Otherwise, please work on your blog posts such as your planning and construction posts.

Here is a checklist.

STORYBOARD

You can shoot your film opening on different occasions. Storyboard each shoot first. The method below uses movable Post-it notes so that you can re-arrange the order later and also so that different members of the group can take responsibility for different parts of the storyboard.

We consult the OCR AL Conference Weebly 2014 to see how Steve Thorne recommended approaching the business of creating a storyboard.

As you draw your storyboard, which is on paper with yellow PostIt notes, you save them in your group's folder in the classroom. The folder STAYS in the classroom so that it is safe and everyone can access it. 



Thursday, 26 November 2020

CHARACTERS, SOCIAL GROUPS & STEREOTYPES

Post title: CHARACTERS & SOCIAL GROUPS

CHARACTERS The exam board ask us to consider social groups and stereotypes. Examples of this are in this post here, this post and here

Present this in Pinterest



Add some theoretical framework by referring to stereotyping and Stuart Hall

Examples of this are here and here  and here and here

By doing this properly now you can save yourself a lot of time when it comes to your evaluation (called the Creative Critical Reflection q.1)

PREP Post on your blog before the lesson on Friday 4 December.

Monday, 23 November 2020

FILM INDUSTRY: BLACK PANTHER CASE STUDY

Acknowledgements: Mark Dixon www.essentialmediatheory.com

After this lesson, open the PAGE on the Film Industry and pick out the exam questions that you think could be answered using this case study.

PREP Write about a side of A4 using Black Panther as your case study. Email the essay to me by the end of Wednesday 2 December. (This work would form about a third to a half of an exam essay.)

June 2017 
‘Marketing is vital to the success of both established and new media products.’ To what extent do you agree with this statement in relation to the media area you have studied?

Saturday, 21 November 2020

REPRESENTATION & STEREOTYPES

You have learned about representation and reception theory as proposed by Stuart Hall. This post will enable you to write more confidently about stereotypes and social groups in your own production as well as to prepare for next year's exam work on media and power.


Acknowledgement: Mark Dixon Media Theory for A Level (1990)

Material also accessed online at https://www.essentialmediatheory.com/hallrepresentation


Friday, 20 November 2020

THEORY: BINARY OPPOSITION & THE MALE GAZE

Earlier this week you studied many aspects of audience theory, ending with reception theory (Stuart Hall).

Today we look at why we might need to refer to Claude Levi-Strauss - both to understand how filmmakers structure narrative such as through binary opposition and, equally importantly, how we can use the concept to make our own film making rich and sophisticated. See the details here.


We also look at what Laura Mulvey termed the concept of 'the male gaze'.


When you create and evaluate your own productions, it may lend weight to your work to frame what you have done with some relevant theoretical frameworks, such as the use of binary oppositions:

JOHN BERGER: WAYS OF SEEING (1972)



Wednesday, 18 November 2020

AUDIENCE PROFILE

By Friday 20 November, please write up a post entitled PLANNING: AUDIENCE PROFILE (the collage)

You will then place this audience profile in a post like this one or this one PLANNING: MY TARGET AUDIENCE with these questions:

1. Who is my primary target audience?

2. What kind of films and television are they likely to prefer?

3. What platforms do they choose to watch films and where are they likely to see information about films?

4. What brands do they prefer?

5. What makes my film stand out from the competition?

. Why should my audience watch my film? For example:  Total Film / Empire / Cinema Scope / Slant / Sight and Sound says: Most powerful psychological thriller since Don't Look Now!

By next Wednesday 25 November, please complete and post a Slideshare entitled PLANNING: AUDIENCE THEORY like this example,  this example and this one 

Please see the email about your audience questionnaire:

This is from the Film Distributors Association and may help you decide questions for your Audience Questionnaire: