THE INTERNET : research into relevant issues that inspired my film making which I collated into one online, interactive platform. SCOOPIT is interactive as it offers ideas of relevant material. PINTEREST is also a curation tool that I used to research...
Scoopit & Pinterest image
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THE INTERNET : research into how to write a treatment (Frank Ash, Big q & topline etc)
COMIC LIFE: I researched different media theoretical frameworks (representation, narrative, semiotics, feminism, binary opposition and so on), on sites like MediaEdu, FilmEdu, MediaKnowall, BBC Bitesize and others such as those authored by David Gauntlett and Daniel Chandler
I created a presentation in comic format about those theories that were relevant to my film making.
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CANON CAMERAS: I used a Canon 650D to take a series of still images and then shoot a continuity exercises as well as a practice opening title sequence.
The camera also took good quality footage of our characters whom we interviewed as part of ourcharacter development by 'hot seating' them
IPHONE : My iPhone was useful for taking recce shots such as location recces, shots of props, casting shots
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FINAL CUT PRO I edited my footage in Final Cut. Especially useful was...
SONY VEGAS
AFTER EFFECTS To make my production company ident, I used After Effects
(Slide 11 additional slide here) IMOVIE I created our Production Company ident for Duraffe in iMovie by integrating a Gif, adjusted the colour properties then... using an image that I made in Photoshop
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IPAD and GREENSCREEN I shot footage using my camera and iPad then took it into Final Cut to create a composite image using keying
SOUNDCLOUD Using SoundCloud, I created a 'hot seat' interview...
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BLOGGER As part of our trailer, we created a blog that our three characters set up as part of their design business in A Simple Act entitled ...
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WIX was the preferred platform to make my website
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PHOTOSHOP My film postcard was made in Photoshop My poster was made in Photoshop. I downloaded specialist fonts such as for the billing block
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ANIMAKER I used Animaker to make this presentation
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PRESENTATIONAL PLATFORMS: I used several different platforms to collate and present ideas, research, inspiration and finished work on my blog, such as VISME, CANVA, SLIDESHARE, FUZL, EMAZE, PREZI (Hyperlink your examples)
Our second case study film is: Rogue One: A Star Wars Story (2016) dir. G. Edwards
Who produced the film?
.Rogue One is the first film in the Star Warsanthology series, a series of standalone spin-off films in the Star Wars franchise. It was produced by Lucasfilm and distributed by Walt Disney Studios Motion Pictures
• Who owns this production company and what other films have they produced?
The studio is best known for creating and producing the Star Wars and Indiana Jones franchises, as well as its leadership in developing special effects, sound and computer animation for film. Lucasfilm was founded by filmmaker George Lucas in 1971. The Walt Disney Companyacquired Lucasfilm in December 2012. Star Wars merchandising would begin under Disney in 2014. Starting with Star Wars Rebels, certain products will be co-branded with the Disney name, akin to what Disney has done with Pixar.
• Who directed the film? What other films have they directed?
CGI was used to represent a younger Carrie Fisher in order to portray Princess Leia at an earlier time as well as to revive Peter Cushing, who had died in 1994, as Grand Moff Tarkin.
The plot involved complex maneuverings of spy games, dogfights, and the most sprawling Rebel-versus-Empire land battle scene since the opening of The Empire Strikes Back.
Post-production:
Industrial Light & Magic (ILM) produced the film's visual effects. ILM used CGI and digitally altered archive footage[95] to insert Peter Cushing's likeness over the body of actor Guy Henry. Lucasfilm secured permission from the late actor's estate to include him in the film.[96] The team reportedly searched through countless hours of Cushing footage in order to find suitable reference material, and Henry provided the motion capture and voice work. A digital model of Cushing was mapped over Henry's performance like a digital body mask.[97] Cushing's mannerisms, including his manner of speaking, were studied by the creative team and applied to the digital Tarkin model.[98] Cushing's family were heavily involved with the creation and had input right down to "small, subtle adjustments".[99][100][96] A similar process was used in the portrayal of Princess Leia; Carrie Fisher's appearance as Leia in the first film was superimposed over Norwegian actress Ingvild Deila's face and archival audio of Fisher saying "Hope" was used to voice the character.[27][28][101][29]
Post-production wrapped on November 28, 2016.[102]
• How was the film marketed? Which different marketing tools were used? A teaser trailer for Rogue One, released by Lucasfilm on April 7, 2016, was praised by reviewers for its portrayal of strong female characters. The trailer was viewed close to 30 million times in its first 29 hours, at a rate of 800,000 views per hour, from Facebook and YouTube
In June 2016, Rogue One was promoted at the Star Wars Celebration Europe III event in London. During the event, a new official poster was unveiled, which depicts a battle taking place on the tropical planet Scarif, with the Death Star looming large in a blue sky, above which is printed the tagline "A Rebellion Built on Hope". A second teaser trailer was also unveiled, screened exclusively for the Celebration audience, and not streamed online. This new trailer was reviewed favorably by critics; The Daily Telegraph noted that the trailer revealed new locations such as the planets Jedha and Scarif, and that its most significant revelation came in the final seconds of the teaser, with the appearance of Darth Vader, reflected in a computer screen and accompanied by his classic breathing sound effect.[89]Variety also hailed the Vader reveal, and noted that the emphasis of the production was much more on the kinetic depiction of large battle sequences and full-on warfare, comparing it to Francis Ford Coppola's 1979 Vietnam War epic Apocalypse Now. A showreel was also shown during the event, which featured footage from the film, cut with behind-the-scenes shots and interviews with the director and cast members.[117] The second trailer was shown publicly during a broadcast of the 2016 Summer Olympics and received favourable media reviews; Wired stated that the trailer was "littered with nostalgic throwbacks to the original trilogy", while Rolling Stone described the CGI landscape shots seen in the footage as "eye-poppingly gorgeous".[118][119]
A further trailer released in October 2016
• What examples of synergy with other products/merchandise can you find?
Star Wars Show Disney Publishing Worldwide also announced that Del Rey would publish a new line of canon Star Wars books under the Lucasfilm Story Group being released starting in September on a bi-monthly schedule.[41] In 2013, Disney announced an exclusive deal with Electronic Arts to produce Star Wars games for the core gaming market.
The franchise came with a dedicated fan base spanning multiple generations and continents, Disney’s marketing machine—like The Force—surrounds all of us. From action-packed trailers to movie theatre hashtags and virtual reality, the world is ready to return to a galaxy far, far away thanks to some intuitive campaigns. Disney’s UK CMO Anna Hill toldMarketing Week. “We’ve been very careful to only really begin major marketing activity eight weeks or so before the launch ofRogue One. A big part of our approach is to let fans spread word-of-mouthbuzz.”
It certainly worked, and Twitter named #StarWars as the top trending movie hashtag of 2016 thanks to The Force Awakens' late-December 2015 release and building anticipation for Rogue One leading up to the present day.
Twitter: the marriage of social media and cinema in the lobbies of 57 movie houses across the US. The campaign includes a sponsored Twitter emoji and hashtags such as #RogueOne, #DeathStar, #StarWars and #StarWarsRogueOne that patrons will see on digital displays.
Uber: users will be able to unlock special Rogue One features and access exclusive video content including behind-the-scenes footage in the Uber app. The promotion will run through December 18 in hundreds of cities worldwide. In addition, the vehicle will appear on the map as one of many iconic Star Wars vehicles such as a rebel X-wing Starfighter. When Nissan debuted its Rogue: Star Wars Edition TV campaign last month, traffic to Nissan’s website spiked 300 percent and the company experienced record sales of 24,682 units (up 19 percent month-over-month) and a share record of 10.6 percent to boot. While the SUV and film share a common name, the vehicle manufacturer saw an opportunity to tell a story with a limited edition vehicle. “There is a strong correlation between the both of us with epic adventures,” Jeremy Meadows, senior manager of marketing and creative strategy at Nissan, told [a]listdaily. Nissan dealerships nationwide have teamed with “Star Wars: Force for Change” to host a toy drive benefiting the Toys for Tots organization.
Nissan is one of five global brands—Duracell, General Mills, Gillette and Verizon are the others—to join forces with Lucasfilm and launch an extensive global promotional campaign in support of the movie. Duracell partnered with Disney and Children’s Miracle Network Hospitals to tell the story of a group of child “rebels” who use their imaginations to deliver an R2-D2 toy to a girl in the burn ward. General Mills, meanwhile, partnered to give away movie tickets through specially-marked boxes of cereal.
Gillette’s “Every Story Has A Face” campaign features a Star Wars-themed commercial that focuses on the many people working together on a mission—from a smiling rebel finishing his shave to the stern look of a fellow, bearded soldier and the focused gaze of a female fighter pilot.
Verizon unveiled its very own, Rogue One360 Experience on its Facebook page that places users in the cockpit of a rebel fighter who finds more than he bargained for on a routine space mission. The branded adventure has been viewed over three million times.
With Rogue One starring the second female lead character in a row, Disney is making extra efforts to include women in its marketing efforts.
Target’s “There’s A Rebel in All of Us” ad features three females and one man, each relating how Star Wars makes them feel like they can accomplish anything. Unlike Rey from The Force Awakens, who was mysteriously absent from a number of toy lines, Jyn Erso is a prominent figure—action or otherwise—among merchandise this time around.
In fact, you’ll notice a lot of female figures in Star Wars campaigns this year, including this heart-warming ad by Globe that promotes donations to the Phillippine General Hospital Medical Foundation.
LEGO was the brand most associated with Rogue One between September 13 and December 13. Out the top 10, the brands most associated with Rogue One between September 13 and December 13 are Uber, Hasbro, Nerf, Verizon, Gillette, SoftBank, Hot Topic and O2.
• What examples of synergy can you find?
Industrial Light & Magic (ILM) is an American motion picturevisual effects company that was founded in May 1975 by George Lucas.[4] It is a division of the film production company, Lucasfilm, which Lucas founded, and was created when Lucas began production of the film Star Wars. In 2012, Disney bought ILM's parent company, Lucasfilm, and acquired ILM in the process.
• What examples of technological convergence can you find? Convergent technology is technology that allows an audience to consume more than one type of media from a single platform.
Technological convergence refers to the process where new technology is moving towards single platforms delivering multiple media outputs that can be used to reach audiences, for example, a games console's primary function is video gaming but you can download and watch movies from Netflix on it and also watch catch up TV and music videos; a smartphone's primary function is to send and receive calls and texts but it is equally used to take photos, watch media, store music, play games and access Apps.
• Where and when was ROGUE ONE released (nationwide, worldwide) and in what cinemas?
Rogue One premiered at the Pantages Theatre in Los Angeles on December 10, 2016.[110] The film was released in certain European countries on December 14, 2016, and was released in North America on December 16, with China getting the film on January 6, 2017 It grossed over $1 billion worldwide, making it the 27th highest-grossing film of all-time, the second highest-grossing film of 2016, and the third highest-grossing film in the Star Wars franchise.
• What formats was it available in (digital / 3D etc…)?
• Who is the target audience? The Star Wars saga is one of the biggest pop culture brands in the galaxy. There are now ten total films in the franchise. Rogue One earned $30 million.
A funny thing happened to Disney on its way to turn Star Wars into the most lucrative entertainment franchise in human history. In the past, Star Wars films and merchandise were so comparatively rare that they marketed themselves. Starved fans hung on the word of any Star Wars news. Disney’s acquisition of the franchise threw into motion decades of plans for new films, toys, rides and everything else. Every year would now see a Star Wars film. Fans rejoiced. The tradeoff was that Star Wars marketers, having barely worked a day in their lives, would actually have to get their feet off the desk.
After throwing the kitchen sink into its marketing plan for last year’s inaugural Star Wars: The Force Awakens, Disney this year has backed off with Rogue One: A Star Wars Story. Part of the problem is that this prequel to the second trilogy requires audiences to understand the timeline. (Rogue One fits in before the 1977 original but after the 2005 Star Wars: Episode III—Revenge of the Sith.) This is not a sequel to last year’s Episode 7 and not related to next year’s Episode 8. It’s just another Star Wars story.
One way Disney is doing this is by turning to big brands to do some of the heavy lifting.
Fast food chain branded kids meals, sweepstakes and toys are all tried-and-true co-marketing choices for Disney. But Star Wars is also appeals to “grown children.” To capitalize on that, Disney has partnered with a number of adult brands for some childish promotions.
Our third case study film is: Legend (2015) dir. B. Helgeland
•Who produced the film?
Working Title and Studio Canal
• Who owns this production company and what other films have they produced?
Working Title is a British film and television production company owned by Universal Pictures. The company was founded by Tim Bevan and Sarah Radclyffe in 1984. It produces feature films and several television productions. Eric Fellner and Tim Bevan are now the co-chairmen of the company. Financing for Legend was provided by StudioCanal, which also distributed the film throughout the territories of the United Kingdom, France, New Zealand and Germany in addition to handling international sales, which started at the beginning of the Cannes Film Festival.[38] On 30 April 2014, Brian Oliver's Cross Creek Pictures acquired the North American distribution rights to Legend from StudioCanal, with a planned 2015 theatrical release through Universal Pictures in its distribution deal with the studio and Oliver also named as a producer on the film.[39][40]
• Who directed the film?
Brian Helgeland. He attended the Cannes Film Festival with Working Title's Tim Bevan and Chris Clark to talk to potential buyers of the film and showing test footage of Hardy playing the twins.[30][31]
• What other films have they directed?
This is Helgeland's fifth feature film. The American screenwriter, film producer and director is most known for writing the screenplays for L.A. Confidential, Mystic River, and A Nightmare on Elm Street 4: The Dream Master.
• What was the budget?
• Who stars in it?
Tom Hardy.From a marketing perspective, the hook ofLegendwas obvious. “The idea of Tom Hardy playing both roles in the movie was something that made people think this is going to be something very special because he is an amazing actor,” explains Spearing.
“When you get a very unique selling point like that for a movie, it is very hard to resist. • What other films have they been in?
• What technology has been used to make the film? (What cameras did they use? How was the film edited? What CGI was involved?)
Read How Tom Hardy Plays His Own Twin in ‘Legend’The film employs tricks both classic (the split screen) and contemporary to show the characters in the same shot. In “Legend,” when the camera needed to follow the characters, it would be motion-controlled, a process in which a computerized camera’s movement is programmed in advance, enabling its path to be repeated exactly. That made the process of adding doubles to the frame much smoother. For actors, playing multiple characters in one film is a particular challenge. In the case of “Legend,” Mr. Hardy had to figure out the best way to act with himself. The double stand-in for Mr. Hardy was Jacob Tomuri, who was also his stunt double in “Mad Max: Fury Road.” But Mr. Tomuri is not an actor, so responsibility for the voice fell to Mr. Hardy.
“I would record both the brothers’ dialogue in the morning, so that we could have a guideline for Jacob to mime to while I spoke as the other brother,” Mr. Hardy said in a phone interview from London. Both performers wore earpieces to hear the side of the conversation that wasn’t being delivered live. Then they would switch positions and record the scene again.
In one charged scene, the twins get into a furious physical fight. Mostly this involved Mr. Hardy performing as each brother, opposite Mr. Tomuri. But in some moments — as when the brothers slap each other in the face multiple times — the choreography was so complicated that Mr. Tomuri, whose body stays in the frame, was given a digital face replacement.
• How was the film marketed? Which different marketing tools were used?
On 13 June 2014, the first image of the film was published, featuring Hardy as the Kray twins.[8][43] A promotional poster attracted publicity because it made a two-star review from The Guardian appear to be a four- or five-star review by placing the two stars between the heads of the Krays.[44][45] Benjamin Lee describes the 'movie marketing gold' of the two-star review and his Tweet that went viral.
Double the Hardy meant double the opportunity. As well as the ubiquitous image of back-to-back Hardy on the posters, the creative for the campaign also included TV spots that specifically focused on Ron or Reggie and an innovative cascade advert in the Metro that revealed the two Kray twins. It was a campaign aimed to be “unmissable”, especially during its opening weekend.
• What examples of synergy with other products/merchandise can you find? n/a
• What examples of cross media convergence can you find? n/a
• What examples of technological convergence can you find? n/a
• Where and when was LEGEND released (nationwide, worldwide) and in what cinemas?
Financing for Legend was provided by StudioCanal, which also distributed the film throughout the territories of the United Kingdom, France, New Zealand and Germany in addition to handling international sales, which started at the beginning of the Cannes Film Festival.[38] On 30 April 2014, Brian Oliver's Cross Creek Pictures acquired the North American distribution rights to Legend from StudioCanal, with a planned 2015 theatrical release through Universal Pictures in its distribution deal with the studio and Oliver also named as a producer on the film.[39][40]
• What formats was it available in (digital / 3D etc…)?
Legend was released on DVD and Blu-ray in the United Kingdom on 25 January 2016 and in the United States on 1 March 2016.[46]
• Who is the target audience?
Having posted StudioCanal’s biggest-ever opening, Legend hit the £10m ($15.2m) mark at the UK box office this week. While it has surpassed all expectations for the distributor, the signs were there early on that it had strong potential.
“From when we started working on the film, we wanted to put the film in the period so we used period music in the first trailer in the UK to create that distinctive feel,” outlines Hugh Spearing, head of UK marketing at StudioCanal.
“At the time it was our biggest trailer launch to date and that gave us a good indication that people were interested in the movie and the concept.” Source: ScreenDaily Marketing A Legend
Hugh Spearing, head of marketing at Studiocanal, presented Legend, which stars Tom Hardy as the East End’s notorious gangster twins Ronald and Reggie Kray.
The film opened to £5.1m over 5-days and went on to take £18.2m in the UK, the company’s second highest-grossing film behind Paddington.
When approaching Legend, Hugh Spearing and Studiocanal believed from the start that they had the concept for a hit. “The reason we got involved in the film was the central idea of Tom Hardy, who was becoming an iconic British actor, playing both of the Kray twins, iconic figures themselves,” said Spearing.
The company took the project to Cannes, showing rehearsal footage of Tom Hardy in character at the festival, an approach Spearing described as highly successful: “It sold incredibly well before it even started shooting.” In the first week of production, the company released a still of Tom Hardy in character as both Ronald and Reggie Kray; even though the image wasn’t a part of the actual film, it proved very popular, particularly online, and is still used to promote the film today.
The next step was releasing an initial teaser trailer for the film, which quickly became Studiocanal’s biggest trailer ever in terms of online interest. “That meant we knew there was interest” recalled Spearing. As a result of the buzz generated, he said the company felt confident utilising “a big budget across all types of media”.
In particular, the social media campaign for Legend proved highly successful. “It was our most successful and engaged campaign to date,” recalled Spearing. The company also managed to make use of the burgeoning stardom of Tom Hardy, who Spearing notes is often reluctant to do much press or social media but in the case of Legend was very engaged. The resulting hype saw the film open strongly and go on to be one of 2015’s top 20 releases in the UK. “It didn’t just work in London,” noted Spearing, referencing the film’s success in locations such as Portsmouth, Norwich and Sheffield.
"Now arrives Legend, which lands with a stunning £3.70m plus £1.49m in Wednesday/Thursday previews, for a five-day total of £5.19m. Brian Helgeland’s film certainly benefits from the UK audience’s existing awareness of, and interest in, the film’s subject – the Kray brothers remain the most notorious London gangsters. However, Hardy is also a key selling point: given his reputation as a highly committed actor, his performance in the dual roles of Ronnie and Reggie Kray exerted a powerful curiosity factor.
