THREE ITEMS FOR TODAY In today's lesson, to prepare for your holiday day essay which I will give you tomorrow, please read carefully the following.
Below, with the red heading, is the subject content. In today's lesson, you should get to know what key terms mean, like cross-media convergence, synergy, technological convergence, marketing, distribution and so on. On your laptop, write your own list of key terms. Writing them down will help you remember them. You need to know what 'consumption' means, for instance, in relation to the film industry.
You can use the search engine on our class blog to check meanings.
There are text books on the bookshelf by the door.
Online sites to find meanings of terms:
EDUQAS Glossary
MediaKnowall for AL students
MediaKnowall for GCSE
The next step is to go through our case studies. You can open these links:
Roma (2018, director Alfonso Cuaron)
Legend (2015 director Brian Helgeland)
Rogue One A Star Wars Story (2016, director Gareth Edwards)
Avengers: Endgame (2019)
We are also going to prepare Captain Marvell but we haven't done this together yet.
Finally, write a paragraph about your own experiences of watching films (= "media consumption") and how your consumption of film is typical /atypical. To see some pointers on 'trends', look on the class blog below, as the .final bullet point context asks you to discuss
“The ways in which candidates’ own experience of media consumption illustrate wider patterns and trends in audience behaviour.”
TO USE EXAMPLES OF PERSONAL CONSUMPTION "As a teenager, I.." "People of my age, such as my friends..." "My preference is for..." "I usually find out about films from..." "When I go to the cinema..." Give your reasons - price, convenience, fast /slow internet provision, companionship / when alone /mobile; quality of experience
TRENDS in film consumption (=viewing films)
- UK cinema-going is strong (cinema admissions 2018: 177 million; 2017: 170 million; 2016: 168 million. Source FDA Yearbook 2019)
- cinema exhibition (where you would also see trailers promoting similar films in ideal conditions with Dolby Surround Sound, wide screen etc)
- choice of IMAX with huge screens, 3D for particular films
- technology that is already taking massive strides in this direction is Dolby Atmos, a new generation of surround sound technology that supports up to 128 discrete audio tracks and up to 64 unique speaker feeds, (compared to six or eight in most commercial cinemas).
- digital consumption of films and other entertainment content continued to strengthen in 2018, although sales of DVDs and BluRay fell. They are still valued for family events, as franchise collector's pieces and as gifts.
- However, the video market rose to 3.2 billion thanks to continued growth in digital consumption via download platforms (Amazon, Apple, SkyStore) and streaming services (Netflix, Amazon Prime Now TV).
- The best selling videos of 2018 were The Greatest Showman, Avengers Infinity War, Mama Mia: Here We Go Again, Star Wars:The Last Jedi, Paddington
- home cinema with tv screens of high quality + access to many online platforms;; VoD; catch up TV, BBC iPlayer, BBC Sounds
- Home cinema /home viewing no longer refers to just broadcast content, with streaming and downloading, on laptops, smartphones for individual, mobile and interactive benefits. Read this article on streaming services explained.
- Across all devices, in 2017, people's total TV and audio-visual daily viewing was about 5 hours daily, with 70% of this broadcast TV but the remaining 30% was YouTube and subscription on demand services such as Netflix and Amazon Prime.
- Broadcast TV viewing decreased but non-broadcast content increased, enabled by increased broadband speeds and increased use of connected TVs. The change in viewing habits is driven by younger viewers, who watch more non-broadcast than broadcast content: in 2017, 16-34s watched an average of 2 hours 37 minutes of non-broadcast content daily across all devices.
- By contrast, the profile of TV viewers continues to get older with over-54s now making up half the audience in the UK.
- 80% of UK adults have a smartphone and 7 in 10 commuters use them.
5 hours 1 minute
- where you hear about films, watch trailers
- how you use social media to make decisions about films; film websites, Twitter, Instagram feeds
- how distributors are editing for phones
- how marketing campaigns use social media, tie-ins, merchandise ads
Avengers: Endgame (2019)
We are also going to prepare Captain Marvell but we haven't done this together yet.
Finally, write a paragraph about your own experiences of watching films (= "media consumption") and how your consumption of film is typical /atypical. To see some pointers on 'trends', look on the class blog below, as the .final bullet point context asks you to discuss
TO USE EXAMPLES OF PERSONAL CONSUMPTION "As a teenager, I.." "People of my age, such as my friends..." "My preference is for..." "I usually find out about films from..." "When I go to the cinema..." Give your reasons - price, convenience, fast /slow internet provision, companionship / when alone /mobile; quality of experience
TRENDS in film consumption (=viewing films)
- UK cinema-going is strong (cinema admissions 2018: 177 million; 2017: 170 million; 2016: 168 million. Source FDA Yearbook 2019)
- cinema exhibition (where you would also see trailers promoting similar films in ideal conditions with Dolby Surround Sound, wide screen etc)
- choice of IMAX with huge screens, 3D for particular films
- technology that is already taking massive strides in this direction is Dolby Atmos, a new generation of surround sound technology that supports up to 128 discrete audio tracks and up to 64 unique speaker feeds, (compared to six or eight in most commercial cinemas).
- digital consumption of films and other entertainment content continued to strengthen in 2018, although sales of DVDs and BluRay fell. They are still valued for family events, as franchise collector's pieces and as gifts.
- However, the video market rose to 3.2 billion thanks to continued growth in digital consumption via download platforms (Amazon, Apple, SkyStore) and streaming services (Netflix, Amazon Prime Now TV).
- The best selling videos of 2018 were The Greatest Showman, Avengers Infinity War, Mama Mia: Here We Go Again, Star Wars:The Last Jedi, Paddington
- home cinema with tv screens of high quality + access to many online platforms;; VoD; catch up TV, BBC iPlayer, BBC Sounds
- Home cinema /home viewing no longer refers to just broadcast content, with streaming and downloading, on laptops, smartphones for individual, mobile and interactive benefits. Read this article on streaming services explained.
- Across all devices, in 2017, people's total TV and audio-visual daily viewing was about 5 hours daily, with 70% of this broadcast TV but the remaining 30% was YouTube and subscription on demand services such as Netflix and Amazon Prime.
- Broadcast TV viewing decreased but non-broadcast content increased, enabled by increased broadband speeds and increased use of connected TVs. The change in viewing habits is driven by younger viewers, who watch more non-broadcast than broadcast content: in 2017, 16-34s watched an average of 2 hours 37 minutes of non-broadcast content daily across all devices.
- By contrast, the profile of TV viewers continues to get older with over-54s now making up half the audience in the UK.
- 80% of UK adults have a smartphone and 7 in 10 commuters use them.
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| Source: FDA Yearbook 2018. Market analysis Jan 2019 |
5 hours 1 minute
- where you hear about films, watch trailers
- how you use social media to make decisions about films; film websites, Twitter, Instagram feeds
- how distributors are editing for phones
- how marketing campaigns use social media, tie-ins, merchandise ads
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