Roma (2018) dir. A. Cuaron
Rogue One, A Star Wars Story (2016) dir. Gareth Edwards
Legend (2015) dir. Brian Helgeland
Complete the sheets that track the value chain of production, distribution, marketing and exchange
Our first case study film is: Roma (2018) dir. A. Cuaron
Roma is a 2018 drama film written and directed by Alfonso Cuarón, who also produced, shot, and co-edited it. Set in 1970 and 1971, Roma, which is a semi-autobiographical take on Cuarón's upbringing in the Colonia Roma neighborhood of Mexico City, stars Yalitza Aparicio and Marina de Tavira and follows the life of a live-in housekeeper of a middle-class family.
• Who produced the film?
Nicolas Cellis
Alfonso Cuaron
Nicolas Cellis
Alfonso Cuaron
• Who owns this production company and what other films have they produced?
• What other films have they directed?
Children of Men, Gravity, Y Tu Mama Tambien, Harry Potter and the Prisoner of Azkaban (1999)
Children of Men, Gravity, Y Tu Mama Tambien, Harry Potter and the Prisoner of Azkaban (1999)
• What was the budget?
$15 million
Netflix does not issue revenue figures
Netflix does not issue revenue figures
• Who stars in it?
- Yalitza Aparicio as Cleodegaria "Cleo" Gutiérrez, one of the family's maids
- Marina de Tavira as Sofía, the mother of the family
• What other films have they been in?
film debut as Cleo in Alfonso Cuarón's 2018 drama Roma, which earned her a nomination for the Academy Award for Best Actress. Aparicio is the first Indigenous American woman, the fourth Latina, and the second Mexican woman to receive a Best Actress Oscar nomination
• What technology has been used to make the film? (What cameras did they use? How was the film edited? What CGI was involved?)
While Cuaron is known to produce big screen experiences, and shot “Roma” on 65mm (the film used the Alexa65 digital camera)
Cuarón shot the movie on 65mm using a “really pristine, almost never-before-seen black and white.” The film’s sound design is also instrumental to the experience, as it was constructed using state-of-the-art Dolby Atmos technology.
While Cuaron is known to produce big screen experiences, and shot “Roma” on 65mm (the film used the Alexa65 digital camera)
Cuarón shot the movie on 65mm using a “really pristine, almost never-before-seen black and white.” The film’s sound design is also instrumental to the experience, as it was constructed using state-of-the-art Dolby Atmos technology.
Cuarón tells Lubezki how he filmed ‘Roma’ — even one quiet shot needed 45 camera positions
Lubezki asked his long-time collaborator to explain the many rules he broke while making a film that could earn him his first cinematography nomination
As the director embraced being his own cinematographer, he asked himself: "What would Chivo do?"
Cuarón discussed the controversial decision for “Roma” — a movie shot on large-format film best appreciated on a big screen — to partner with Netflix. While the release plans for the movie remain unclear, Cuarón said the streaming giant was the best home for a secretive project that may be the closest he has come to an autobiography, and brought him back to his roots.
The film’s sound design is also instrumental to the experience, as it was constructed using state-of-the-art Dolby Atmos technology.
The film’s sound design is also instrumental to the experience, as it was constructed using state-of-the-art Dolby Atmos technology.
• How was the film marketed? Which different marketing tools were used?
The film had its world premiere at the 75th Venice International Film Festival on 30 August 2018, where it won the Golden Lion.
It began a limited theatrical run in the United States on 21 November 2018, before streaming on Netflix in the US and other territories starting on 14 December 2018.
Limited theatrical release in the UK in Curzon Cinemas
It began a limited theatrical run in the United States on 21 November 2018, before streaming on Netflix in the US and other territories starting on 14 December 2018.
Limited theatrical release in the UK in Curzon Cinemas
• What examples of synergy with other products/merchandise can you find? n/a
• What examples of cross media convergence can you find? n/a
• What examples of technological convergence can you find? n/a
• Where and when was ROMA released (nationwide, worldwide) and in what cinemas?
In April 2018, it was announced Netflix had acquired distribution rights to the film.[24] A teaser trailer was released on 25 July 2018.
While Netflix has not publicly disclosed box-office figures for Roma, sources deduced that the film made $90,000–120,000 in its opening weekend, 23–25 November, and a total of $200,000 over the five-day Thanksgiving frame, including selling out theatres in Los Angeles and New York City. Had the results been officially reported, its approximate venue average of $66,600 would have ranked among the best ever for a foreign-language film.
After Roma was nominated for Best Picture at the 91st Academy Awards, AMC Theatres and Regal Cinemas both issued statements saying that Roma would not be part of the line-up at either chain's annual Best Picture showcase. AMC said in their statement that this was due to them never receiving a license from Netflix to screen Roma in their theatres. Both theatre chains have refused to screen films from Netflix due to policies that stipulate a minimum 90 days between theatrical exhibition and home viewing.
While Netflix has not publicly disclosed box-office figures for Roma, sources deduced that the film made $90,000–120,000 in its opening weekend, 23–25 November, and a total of $200,000 over the five-day Thanksgiving frame, including selling out theatres in Los Angeles and New York City. Had the results been officially reported, its approximate venue average of $66,600 would have ranked among the best ever for a foreign-language film.
After Roma was nominated for Best Picture at the 91st Academy Awards, AMC Theatres and Regal Cinemas both issued statements saying that Roma would not be part of the line-up at either chain's annual Best Picture showcase. AMC said in their statement that this was due to them never receiving a license from Netflix to screen Roma in their theatres. Both theatre chains have refused to screen films from Netflix due to policies that stipulate a minimum 90 days between theatrical exhibition and home viewing.
• What formats was it available in (digital / 3D etc…)?
Only available on Netflix
• Who is the target audience?
Cuarón admitted a conventional theatrical release “worried” him because “Roma” is a “Spanish-language drama shot in black and white” featuring “a cast of unknown actors.” A source told IndieWire these factors contributed to at least one studio passing on the film since having “no name” actors makes “Roma” a tougher sell. Cuarón wanted to partner with a distributor offering a more aggressive theatrical plan, which is what he said Netflix offered.
“It has to reach the biggest audience possible,” Cuarón said. “For me, when Netflix made a pitch to us, this film being so intimate for me, I was really concerned with the film not being able to reach as much of an audience as possible. Not even talking commercially, but securing a long life for the film …
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