PRINCIPAL EXAMINER REPORT 2016

Cambridge International Advanced Subsidiary and Advanced Level
9607 Media Studies June 2016
Principal Examiner Report for Teachers ©

HOW MY PRODUCTION ENGAGED MY AUDIENCE

PRESENT IN POWERPOINT WHICH YOU UPLOAD TO SLIDESHARE
TOPICALITY
TECH
TV AD
OFFICE SET, LONDON 
NEWS FLASH 
CAMERAWORK
CAMERAWORK
PROPS
SET
UNFOLDING OF NARRATIVE
USE OF SOUND 

 

HOW MY PRODUCTION USES OR CHALLENGES CONVENTIONS

On your YouTube video, use annotations to present this response.

• genre conventions reflect the type of narrative: our film is an exciting, modern film opening that taps into current panics about AI. It features  the development of technological advances in artificial intelligence that lead to the creation of a service robot that seizes control and turns on its creators.
• genre conventions reflect the type of narrative: our film is a modern thriller which explores the effects of trauma on a girl with a troubled family background as she retreats into an inner world that distorts her view of reality.
• We signal the genre to our audience through visual and sound codes. For example, our soundtrack starts with the diegetic sound codes that audiences associate with a television news bulletin ident to establish realism and topicality. 
• 
  We signal the genre to our audience through visual and sound codes. For example, our soundtrack starts with the diegetic / ambient sound codes that audiences associate with a teenage party: this clearly sets the scene as a teen drama.
• Our production starts with our production company ident for Teethmark Productions which features a shark that .....I made this in iMovie. It was made in... It is a good fit with our Production Company name because it features a shark with shark teeth and this would be memorable and appeal to our target audiences of younger audiences who are tech-savvy and enjoy viewing  texts that are hard-hitting.
• 
  Our production starts with our production company ident for Seven Studios which features a dark forest with twist and turn, engulfing the audiencea as if they are venturing into the darkness of a forest. I made this in iMovie.  It is a good fit with our Production Company name because our brand specializes in thrillers / is a brand that specializes in slow tension and unfolding enigmas.
• From our research into The Art of the Title, we learned about title sequences: our film follows genre conventions closely in that we...
• It is vital that  film opening introduces the protagonists early on. In our film opening, the audience know that ..... has a significant role because we see....
• The visual codes of the mise-en-scène are important in establishing genre: our film opens with...
• We follow genre convention in creating an opening that hooks the audience and persuades them to continue watching (rather than offer outcomes, solutions or complete revelations). Our film opening stops at the point where.... This has built up suspense / enigma / tension / drama as the audience want to discover ...
• This narrative model follows Barthes' action code in that it ....
• Our narrative model follows Barthes' enigma code in that it ...
• Does your use of conventions point to other thrillers that have influenced your work? Be specific.

AS MARKS

THE PRESS: THE FOURTH ESTATE

Please take the opportunity to see The Post (dir, Steven Spielberg, 2018).
Next year, you will study media law, including press regulation and the balance between the freedom of the Press and the regulation of the Press.
As a group, you have arranged film outings together, so here is an important one for you.
In class, we watch the trailer.
Alan Rusbridger, as editor of The Guardian, wrote on 19.11.2010 about the Press:

Q.3: CREATIVE CRITICAL REFLECTION

How did your production skills develop throughout this project? Examples are here and here
Present your response in Emaze with illustrations. The 'page turning' technology of YuDu may no longer be available free.

• research the genre, specific genre codes
• suspense, enigma, tension, thrill: function of film opening to hook audience, not reveal all
• realism, props, costumes, setting, lighting
• the role of visual codes
• tripod; hand-held "When making the prelim, I learned how to bubble the tripod..." "i used only tripod work in the prelim but for my Foundation Production I had the freedom to use hand-held..GoPro..."
• ellipsis in narrative; motivated edits
• Key characters should be prominent in the first and last shots in a sequence to signal their importance.
• camera angles serve different specific functions
• continuity editing using iMovie or FinalCutPro; "The prelim required only shot reverse shot, but in my film opening, I..."
• Adobe After Effects
• PhotoShop stills pulled in
• iStopMotion to make your production company ident
• function of sound
• 180 degree rule "In my prelim, I learned to observe the 180 degree rule...In my film opening, I practised using this by..."
• titles
• organization of cast, equipment; planning tools like shot lists and call sheets
• you went to the BFI study day on UK Cinema: Audiences and Institutions. Did anything there help you to think about your film making?

CHECKLIST

Time to seek individual guidance, if desired, on items in your checklist: go back to the end of last week and look.
I will show you innovative ways of presenting feedback quotes such as by using call-outs.